Apple on Metaverse: We See a Lot of Potential and Are Investing — CEO Tim Coo...

Apple on Metaverse: We See a Lot of Potential and Are Investing — CEO Tim Coo...

Apple CEO Tim Cook says the metaverse has a lot of potential and his company is investing accordingly. “It’s very interesting to us,” he noted. Global investments banks Morgan Stanley and Goldman Sachs have predicted that the metaverse could be an $8 trillion opportunity. Apple Sees a Lot of Potential in the Metaverse, Says CEO Tim Cook Apple Inc. answered a question about the metaverse during its Q1 2022 earnings call last week. CEO Tim Cook was asked, “How are you thinking about the metaverse opportunity and Apple’s role in that....


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