Latam Giant Mercado Libre Launches Mercadocoin in Brazil
Mercado Libre, a leading Latam-based e-tailer, has announced the launch of its own token, called “Mercadocoin,” for Brazilian customers. The token will be the main reward of a loyalty program on Mercado Libre’s platform and will be awarded to customers that purchase certain items linked with the token. The token will have an initial value of $0.10. Mercado Libre to Launch Mercadocoin Token to Power Loyalty Program Mercado Libre, a retailer and financial services unicorn in Latam, has announced the inclusion of cryptocurrency as a part of its royalty program.....
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Mercado Libre, one of the biggest retailers in Latam, has announced that it plans to expand its cryptocurrency trading services to more countries in the region. The company, whose cryptocurrency services are now just available for customers in Brazil through Mercado Pago, its payments and digital wallet, already has more than 1 million customers using these services.
Mercado Libre to Expand Crypto Offering in Latam
More companies are extending their services to include cryptocurrency in Latam. Mercado Libre, one of the biggest Latam region retailers, has plans to expand its....
Mercado Pago, the financial wallet division of Mercado Libre, the Latam e-tail giant, has announced the launch of cryptocurrency trading services in Mexico. The company has already launched this kind of service in Brazil, serving one million customers in the country, allowing them to purchase, store, and sell bitcoin and ethereum, and also to receive Mercado Libre’s own token, mercadocoin. Mercado Pago Debuts Crypto Purchases in Mexico Mercado Pago is aiming to grow in Mexico with the introduction of cryptocurrency services. The company, which serves as a wallet arm of Mercado Libre,....
Stablecoin company Circle seems to be making good strides in its goal of global USD Coin (USDC) adoption, having struck a new partnership deal with Mercado Pago, the “largest fintech company in the Latin American (LATAM) region”. This payment platform is a subsidiary outfit of retail giant Mercado Libre, which Circle CEO Jeremy Allaire referred […]
The biggest e-commerce store in Latin America is the latest major company in the region to join the crypto adoption movement. Mercado Libre is now allowing its customers to buy a selected number of properties from real estate agencies with bitcoin. Properties Listed Don’t Offer Alternative Payment Methods Aside From Bitcoin According to the announcement, the firm created 20 years ago offers 75 properties on sale from seven agencies that accept bitcoin (BTC) as the only payment method. The houses, apartments, lands, among others, are located in several Argentinean cities, such as....
The purchase makes the eCommerce platform the 36th publicly traded company to add Bitcoin to its balance sheet. Mercado Libre, the largest e-commerce platform in Latin America, has announced to the U.S. Securities and Exchange Commission (SEC) that it acquired $7.8 million in Bitcoin in the first quarter of 2021. It stated in the report: “As part of our treasury strategy this quarter we purchased $7.8 million in Bitcoin, a digital asset that we are disclosing within our indefinite-lived intangible assets”.The purchase makes the Argentinean company the first large Latin American company to....