Why are major global brands experimenting with NFTs in the Metaverse?
It is the integration of nonfungible tokens into the Metaverse that has initiated the transformation of our interactions in virtual worlds. Blockchain is a core technology that differentiates itself from other technologies by having solved the double expense with the emergence of the Bitcoin blockchain in 2008. Nonfungible tokens, or NFTs, were driven by blockchain technology which brought scarcity and interoperability to nonfungible tokens. But, what do blockchain technology and NFTs have to do with Metaverse? Why are large companies experimenting with NFTs in Metaverse?The MetaverseThe....
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NFTs are here to stay and the arrival of the metaverse is only set to make their appeal and use even more popular. Even as nonfungible token (NFT) transactions have taken off and made headlines, to most people outside the crypto world, they’re just a gimmick. The metaverse will change that.There’s always a tipping point when new technologies go from incomprehensible fringe interest to, suddenly, part of life. That point usually comes from the confluence of a number of drivers and, right now, we’re experiencing what happens when two such trends hit the inflection point together.Mark....
Should Gatorade go meta, it may join a number of major food and drink brands exploring virtual offerings, including Coca-Cola, McDonald’s and Anheuser-Busch. Stokely-Van Camp, the beverage company with the original rights to market and produce Gatorade, may be exploring releasing virtual sports drinks in the metaverse.According to records submitted to the United States Patent and Trademark Office, or USPTO, on Wednesday, Stokely-Van Camp filed two applications for the word Gatorade and the sports drink’s “G”-shaped orange, black and white logo to be used in connection with “virtual....
Blockchain-based metaverse environments allow brands to offer more user benefits, such as increased interactivity and ownership of virtual items, but will it catch on? Billion-dollar companies are taking the Metaverse by storm as consumers have shown heightened interest in virtual, interactive, three-dimensional experiences that take place online. While the “Metaverse” is still a new concept, research firm Strategy Analytics found that the global Metaverse market is forecasted to hit nearly $42 billion by 2026. This very well may be the case, as a handful of businesses including Nike and....
While major fashion brands are going all in on the metaverse and NFTs, brands native to the Web3 space are heading back to physical reality for visibility. Web3 fashion is subverting the narrative at New York Fashion Week (NYFW) this fall. Fashion brands native to the Web3 space will be premiering in real life (IRL) at a two-day show put on by Nolcha Shows.Nolcha Shows has been actively curating events for 14 seasons. Still, this year there will be a Web3 edition featuring Web3 native brands, along with a panel on Web3's impact on the fashion industry's future.In the last few years,....
Animoca Brands has announced it will partner with Korean record label Cube Entertainment to build a “K-pop metaverse.” Nonfungible tokens (NFTs) continue to disrupt the mainstream entertainment industries, with NFT gaming firm Animoca Brands partnering with Korean record label, talent agency and music production company, Cube Entertainment, to build a “K-pop music metaverse.”Announced on Nov. 15, the partnership will see Animoca and Cube work together to create multimedia NFTs celebrating popular actors and K-pop musicians on Cube’s roster. The NFTs will feature images such as artist....