Google to Require Government Authorization to Provide Advertising Services fo...
Google, the web search and software monolith, has announced that it will require authorization from government entities to lend advertising services to financial companies in Spain. This measure, which was also implemented in the U.K. back in 2021, is expected to be extended to more countries in coming months. Google to Require Government Authorization of Advertisers Google, the software and web search giant, will start taking measures to curb possible financial fraud using the advertisement platform of the company in Spain. Google announced it will start requiring customers that....
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Google has announced an update to its financial products and services policy, which includes its policy on cryptocurrency advertising. The new rules will take effect in August and all prior crypto exchange certifications will be revoked. Advertisers must request new cryptocurrency exchanges and wallets certification with Google. Google Introduces New Crypto Ad Rules Google Inc. posted a notice Wednesday regarding its new crypto ad policy. “This policy will apply globally to all accounts that advertise these financial products,” the Internet giant wrote. The notice explains that....
Alphabet’s revenue from Google advertising was down in Q3 2022, with decreased search spending from financial services and cryptocurrency subcategories highlighted. The latest earnings call from Google’s parent company, Alphabet, highlighted decreased search advertising spending from financial services and cryptocurrency subcategories.Alphabet released its earnings report for Q3 on Oct. 25, outlining a 6% increase in revenue totaling $69.1 billion in comparison to Q3 last year. Revenues were down slightly from Q2 2022, dropping from $69.7 billion.However, the breakdown of revenues from....
Google has announced an update to its financial products and services policy, which includes its policy on cryptocurrency advertising. The Tech Giant Introduces New Crypto Policy In a policy statement published Wednesday, Google said that “beginning August 3, advertisers offering Cryptocurrency Exchanges and Wallets targeting the United States may advertise those products and services when […]
A recent downgrade of Google noted that their advertising model was being potentially threatened by companies that will offer “paid attention” services to users. Could this rising attention economy be the silver bullet that digital currencies need? Why Is the Attention Economy Important? A recent analyst report by James Dix ad Wedbush Securities downgraded Google, warning of a future in which search as we know it is will no longer the “cash cow” that Google has controlled for years. His report focuses on what he calls, “The Four Horseman of the Search Apocalypse.” Dix points out the....
The CNMV will require advertisers to report ten days before running ads targeting 100,000 people or more. Spanish financial regulator Comisión Nacional del Mercado de Valores, or CNMV, announced new regulations for crypto-asset investments advertising. According to the new circular that will take effect on February 17, 2022, crypto ads must be “clear, balanced and fair” while also providing sufficient information on the risks involved when investing in crypto.The new rules also require advertisers targeting 100,000 people or more to inform the regulator 10 days in advance. After the....