Google to Require Government Authorization to Provide Advertising Services fo...
Google, the web search and software monolith, has announced that it will require authorization from government entities to lend advertising services to financial companies in Spain. This measure, which was also implemented in the U.K. back in 2021, is expected to be extended to more countries in coming months. Google to Require Government Authorization of Advertisers Google, the software and web search giant, will start taking measures to curb possible financial fraud using the advertisement platform of the company in Spain. Google announced it will start requiring customers that....
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Google has announced an update to its financial products and services policy, which includes its policy on cryptocurrency advertising. The new rules will take effect in August and all prior crypto exchange certifications will be revoked. Advertisers must request new cryptocurrency exchanges and wallets certification with Google. Google Introduces New Crypto Ad Rules Google Inc. posted a notice Wednesday regarding its new crypto ad policy. “This policy will apply globally to all accounts that advertise these financial products,” the Internet giant wrote. The notice explains that....
Alphabet’s revenue from Google advertising was down in Q3 2022, with decreased search spending from financial services and cryptocurrency subcategories highlighted. The latest earnings call from Google’s parent company, Alphabet, highlighted decreased search advertising spending from financial services and cryptocurrency subcategories.Alphabet released its earnings report for Q3 on Oct. 25, outlining a 6% increase in revenue totaling $69.1 billion in comparison to Q3 last year. Revenues were down slightly from Q2 2022, dropping from $69.7 billion.However, the breakdown of revenues from....
Google has announced an update to its financial products and services policy, which includes its policy on cryptocurrency advertising. The Tech Giant Introduces New Crypto Policy In a policy statement published Wednesday, Google said that “beginning August 3, advertisers offering Cryptocurrency Exchanges and Wallets targeting the United States may advertise those products and services when […]
Google is set to impose stricter regulations on crypto advertising across Europe, beginning April 23. Under the new guidelines, only cryptocurrency exchanges and wallet applications that possess a license under the European Union’s Markets in Crypto-Assets (MiCA) framework will be permitted to run ads on Google’s platforms. Google Tightens Crypto Advertising Rules Recent reports suggest […]
A recent downgrade of Google noted that their advertising model was being potentially threatened by companies that will offer “paid attention” services to users. Could this rising attention economy be the silver bullet that digital currencies need? Why Is the Attention Economy Important? A recent analyst report by James Dix ad Wedbush Securities downgraded Google, warning of a future in which search as we know it is will no longer the “cash cow” that Google has controlled for years. His report focuses on what he calls, “The Four Horseman of the Search Apocalypse.” Dix points out the....