Beyond the hype: NFTs can lead the way in transforming business experiences
In the emerging decentralized Web3 economy, NFTs will enable creators to connect with and serve clients in brand new ways. Many businesses and big brands have already jumped on the nonfungible token (NFT) bandwagon, including Nike, the National Basketball Association, Pepsi and even Taco Bell. But are these just for the show, or are these NFTs creating value? Much like digital services have become essential for every business in and outside of the technology sector, I believe that tokens — and, specifically, NFTs — are likely to become equally crucial in the emerging Web3 economy for at....
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NFTs present a revolutionary and innovative technology, but their real value has been obscured by hype. It's 2021. Super Bowl champion Tom Brady is starting an NFT company, Christie's is explaining CryptoPunks to everyone, Saturday Night Live is creating jams about NFTs, Beeple and Mark Cuban are advocating NFTs’ use case — yet, here I am, the CEO of a company that helps users securely store their nonfungible tokens and I still think the actual value of NFTs is to be decided. It's important to back up and remember that, although it seems like we have all always known about NFTs, the....
Two global banking leaders, a banking consortium and a newly minted limited-purpose trust company gathered onstage at the Consensus 2016 conference in New York City to discuss the future of blockchain technology among global financial institutions. Moderated by business editor of The Economist Matthew Bishop, he lead the panel by proposing three possible futures of blockchain technology and asking the panelists to weigh in on the distributed ledger’s fate. Bishop indicated he believes blockchain could either "get rid of a lot of intermediaries", lead to incumbents owning the....
Ethernity, the team behind Ethernity Chain, has successfully concluded its Initial DEX Offering (IDO) on Polkastarter. The campaign lasted all but three minutes, as over 160,000 users wanted to participate in the token sale. This marks a significant milestone for the charity NFT project. Growing NFT Hype Over the past few weeks, there has been a lot of hype associated with Non-Fungible Tokens (NFTs). Most recently, Ethernity announced their Muhammad Ali collection in collaboration with […]
United Arab Emirates (UAE) airliner, Emirates, has announced plans to launch non-fungible tokens (NFT) and experiences in the metaverse for its workers and customers. The launch aligns with UAE’s digital economy and virtual assets initiatives. First Projects Already Underway The UAE airliner Emirates has said it will soon launch non-fungible tokens (NFT) and “exciting experiences in the metaverse” for its clientele as well as its workers. According to the airliner, the move aligns with advances in the UAE’s digital economy as well as with the country’s....
Nonfungible tokens will become a critical component of all brands’ marketing and digital strategy initiatives — and even more. Earlier this summer, CNN and The New York Times each warned that the nonfungible token (NFT) bubble, fueled by buzz over eye-popping valuations for digital art and interest from collectors, might already be bursting.As the sixth employee at a social media startup called Wildfire — which was acquired by Google in 2012 — I’m all too familiar with skeptics and precautionary tales when it comes to new and emerging technologies. Based on my experiences across....