Aussie media company goes all in on NBA fan engagement with NFTs
Australian basketball media company, Basketball Forever is using NFTs to massively increase fan engagement. Australian media company Basketball Forever has announced an NFT project titled Hoop Hounds which seeks to increase NBA fan engagement and provide substantial real-world utility for the tokens. Critics of NFTs have consistently taken aim at the supposed ineffectual nature of the tokens, with “right click save” memes doing the rounds. However, more recently there has been an uptick in utility-focused NFT projects, such as Bored Ape Yacht Club and Top Shot, where holders are provided....
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More than 8.4 million email addresses were on the waitlist for Coinbase NFT, with the project saying it would be available to everyone over 18 years old “in the coming weeks.” Crypto exchange Coinbase’s nonfungible token (NFT) marketplace has moved into beta more than six months after the company announced it planned to open a waitlist for the site.According to a Wednesday blog post, the crypto exchange said beta testers for Coinbase NFT would be able to create online profiles as well as buy and sell NFTs. In a Tuesday press briefing, Coinbase vice president of product and ecosystem....
For decades, people have sought ways to interact with their celebrities and idols on a more personal level. The advent of social media has created new opportunities, although it is not a foolproof solution either. Olyseum’s NFTs put a different spin on the concept through a more accessible and identifiable solution. The Olyseum Mission Even […]
A look at the many ways in which nonfungible tokens are being utilized to increase fan engagement in the sports sector. Nonfungible tokens (NFTs) have grown a lot in popularity since the release of CryptoKitties in 2017, with the sector expected to move over $800 billion in the next two years. Some of the most well-known use cases for NFTs are picture-for-proof projects such as the Bored Ape Yacht Club and play-to-earn gaming projects. NFTs have also attracted attention from the sports industry, with professional sports leagues setting up their own platforms for fans to engage with their....
Be Media has begun an aggressive hiring process in the fields of blockchain development and project management following the acquisition. NFT investment giant Animoca Brands has acquired a major stake in Australian digital marketing agency Be Media. Be Media has locations in Perth, Melbourne, and Sydney and has provided Web2 firms with advertising and digital strategy since 2013. While the company isn’t geared up towards the crypto sector, the investment seems to be a part of Animoca’s immediate aim to “shepherd companies into Web3.”According to an announcement shared with Cointelegraph,....
Spider-Man NFTs, a digital rock that costs more than a car, and the first dive of collegiate engagement in non-fungible tokens. It’s just another week in NFTs. However, it’s not all sunshine and rainbows. Popular crypto analyst Mr. Whale shared some sentiments this week that describe NFTs as pure money laundering schemes. Let’s take a […]