Binance And Luxury Brand Vertu Paris To Roll Out New Smartphone NFTs
Crypto exchange Binance and luxury brand Vertu is celebrating luxury and innovation. In honor of the 22nd anniversary of Vertu Paris and the introduction of the next generation of smartphones, the luxury brand is forging a partnership with Binance to salute the ultimate integration of cryptocurrencies, Web 3.0, NFTs, and the new smartphone. As part […]
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The latest Paris Fashion Week clearly marks the new digitized era for a high-end fashion industry’s trends toward blockchain and nonfungible tokens. For luxury brands, usual business and marketing practices work upside down. While other businesses aim to scale, optimize and become accessible — luxury brands are supposed to be a cold and beautiful dream, causing admiration and (rarely fulfilled) desires of ownership. Building a luxury brand takes generations of storytelling, and the skill of maintaining a fragile balance between making profits and remaining exclusive, one-of-a-kind....
A twitter account has just posted a profile picture worth USD 500,000. It’s set apart from a regular Twitter profile picture by the distinctive hexagon surrounding it. But how could a profile picture ever be worth USD 500,000? The answer lies in the new definition of luxury. For eons, luxury has meant exclusivity, the ownership of collectibles, and the enjoyment of finer things in life — a first-class ticket to New York, a penthouse in Paris, or a brand new Van Cleef & Arpels timepiece. But now, luxury has moved to the digital world, with ownership expressed through....
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The trademark application comes months after filing a lawsuit against NFT project MetaBirkins for allegedly using its Birkin brand to sell digital collectibles. Luxury brand Hermès is laying the groundwork for its entrance to Web3 after filing a trademark application covering NFTs, cryptocurrencies, and the Metaverse. According to an Aug. 26 filing to the United States Patent and Trademark Office (USPTO), the trademark covers downloadable software to view, store and manage virtual goods, digital collectibles, cryptocurrencies, and NFTs “for use in online worlds.”It also filed trademarks....
Tag Heuer, the Swiss luxury watch brand will now be accepting crypto payments. These crypto payments will however only be accepted on the US websites. Tag Heuer is now the latest luxury brand to enter the space by embracing crypto payments. All major cryptocurrencies will be accepted on the brand’s e-commerce website. A total of […]