New Balance ‘Virtual Goods’ Trademarks Hint of Upcoming Metaverse and NFT Ven...
Following Adidas and Nike getting into the metaverse, the sneaker manufacturer New Balance seems to be prepping to launch virtual items tied to its products. The firm filed three trademark applications with the United States Patent and Trademark Office (USPTO) that describe “downloadable virtual goods” featuring “footwear, clothing, sports bags, sports equipment, and accessories for use in online worlds.” Sneaker Manufacturer Files for New Balance-Branded Virtual Shoes, Clothing, and Sports Equipment Trademarks The American sports footwear and apparel....
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Miley Cyrus, an American singer-songwriter, is the newest celebrity to extend her brand into the virtual stratosphere, having filed two metaverse and non-fungible token-related trademarks. Juniper Research expects that there will be 40 million NFT transactions during the next five years. etaverse-related use cases will play a significant role in the broad adoption of digital […]
Kraft’s NFT and metaverse trademarks cover a long range of potential services, including a virtual restaurant where users can earn rewards and virtual assets. American food manufacturing and processing giant Kraft Foods Group has filed nonfungible token (NFT) and metaverse patents for several of its popular brands. The firm joins a host of mainstream companies such as Gatorade, Nike, Adidas and Coca-Cola that have moved to secure their products and branding in the crypto/virtual sphere. According to a Monday Tweet from the United States Patent and Trademark Office (USPTO) licensed....
Following a slew of well known brands filing trademarks for metaverse related products and virtual goods, the American fast food firm founded in 1940, McDonald’s, has filed for ten trademark applications that describe plans to offer virtual restaurants and other digital-based products.
10 McDonald’s Trademark Filings Discovered Mention Digital-Based Products Like Food and Beverages, Operable Virtual Restaurants
McDonald’s, home of the Happy Meal and the world’s largest restaurant chain by revenue, has filed for ten trademark applications, according to....
The golden arches poked fun at crypto investors last month, but has now embraced the Metaverse by applying for trademarks of its brand for the virtual world. The iconic American restaurant chain McDonald’s looks like it is preparing to make a move into the Metaverse by registering for 10 trademarks in the virtual space.Trademark attorney and founder of Gerben Intellectual Property Josh Gerben tweeted today that McDonald’s submitted a trademark application on Feb. 4 including plans for "a virtual restaurant featuring actual and virtual goods" and "operating a virtual restaurant featuring....
Ford Motor, a world-renowned U.S. car maker, is maneuvering towards the -fungible tokens and the metaverse as it files for 19 trademark applications for its American car brands with the U.S. Patent and Trade Office (USPTO). Ford dipping into the metaverse and NFT or Web3 ecosystem came after the company led by Jim Farley, Ford […]