Crypto and NFTs at F1: What are firms bringing to the races beyond sponsorships?
Are crypto companies sponsoring F1 for the glitz and glamor, or will NFTs demonstrate important use cases behind these partnerships? The cryptocurrency community has always put an emphasis on decentralization and globalization. Therefore, it shouldn’t come as a surprise that a number of crypto companies are sponsoring Formula 1 (F1) racing teams in an attempt to further connect with audiences across the world. Research by global analytics company Nielsen Sports found that Formula 1 has the potential to reach about one billion fans globally this year, with the 16–35 age group accounting for....
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The NFL has reportedly restricted cryptocurrency and NFTs until the league establishes a strategy “for sports digital trading cards and art.” The United States National Football League (NFL) has reportedly barred all teams and members from crypto-related sponsorships and advertisements, as well as nonfungible token (NFT) sales. According to a report by The Athletic, the NFL has restricted the sale of sponsorships to cryptocurrency trading firms and NFTs until the league establishes a strategy “for sports digital trading cards and art.” The new guidelines were shared by an anonymous NFL....
Even with an ongoing bull trend and another round of stimulus money rolling out, Bitcoin price has pulled back from highs set over the weekend. According to one crypto analyst, this could be the start of a more significant “reset” before its” off to the races” once again for the scarce digital currency. Here’s a look […]
With good times, good results are often dealt. With tough times, the road can get bumpier. Look no further than crypto sports sponsorships as a prime example; after a year of new sports sponsorship entrants through one of the fastest-growing categories in major league sponsorship deals, this year has seen the market dry up with […]
Racing fans around the world can now enjoy crypto advantage Cloudbet has unveiled another bitcoin betting world first, with the launch of crypto horse racing just in time for the 2021 Melbourne Cup on Tuesday, 2nd November. Customers of the pioneering crypto casino can now bet on horses with bitcoin and 12 other cryptocurrencies, on the biggest races in the international calendar, including Australia’s top event. “The Melbourne Cup is one of the most famous horse races in the world; so it seems fitting for Cloudbet to launch its horse racing book ready for this race”, a....