Major Dutch Football Club PSV Hodls Bitcoin — Sponsorship to Be Paid Entirely...
Major Dutch football club PSV has signed a partnership deal with a crypto exchange and its sponsorship will be paid entirely in bitcoin. “PSV is the first club in the EU to receive the sponsorship amount in crypto,” said the football club. PSV Professional Football Club Will ‘Hodl’ Bitcoin Major Dutch football club PSV, also known as PSV Eindhoven, announced Tuesday that it will hodl bitcoin with the help of crypto exchange Anycoin Direct. The professional sports club from Eindhoven, Netherlands, plays in the Eredivisie, the top tier in Dutch football. “PSV....
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Anycoin Direct is now an official partner of PSV for the next two seasons, helping grow awareness of crypto across Europe. The football ecosystem has stepped up its adoption game as more clubs continue to involve crypto in mainstream operations. Netherland-based top tier football club PSV Eindhoven has partnered with a local crypto trading platform, Anycoin Direct, which will pay the club an undisclosed amount of Bitcoin (BTC) in a new sponsorship deal. According to the official statement, Anycoin Direct will remain an official partner of PSV for the next two seasons, with the goal of....
PSV received bitcoin through a sponsorship deal in August and confirmed they self-custody it on their balance sheet.