iHeartMedia plans NFT giveaway ahead of major music festival

iHeartMedia plans NFT giveaway ahead of major music festival

Cory Van Lew, the digital artist behind Mike Tyson’s NFT collection, will drop his iHeartMedia-inspired line-up on Sept. 14. Mass media holding company iHeartMedia is planning to distribute free nonfungible tokens, or NFTs, in partnership with sustainable NFT platform OneOf — a campaign that could introduce more music lovers to digital collectibles.The campaign is intended to promote the 2021 iHeartRadio Music Festival in Las Vegas on Sept. 17-18. Beginning on Tuesday, users can claim one free NFT “poker chip” directly on the OneOf platform. Up to 1 million tokens are claimable through....


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