Industry exec explains why NFT fraud protection falls on brand and not market...
Brands that issue NFTs should hold the greatest responsibility to protect themselves and potential investors from fraud, an NFT security executive suggested. Nonfungible token (NFT) marketplaces should commit to combat fraudulent NFTs, but brands are far more responsible for protecting NFT investors, according to one industry executive.Brands that issue NFTs should be taking the first step to protecting themselves and potential investors from fraud, BrandShield CEO Yoav Keren said in an interview with Cointelegraph on Oct. 12.According to Keren, it’s more straightforward for a brand to....
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Counterfeiting and brand misrepresentation can be fought using the Blockchain technology in conjunction with other collaborative entities. Say experts. We can attach a smart token to a Gucci purse to “prove” it is real. Counterfeiting and brand misrepresentation are issues that have been tricky to handle by internet users. Product protection, especially for artists have posed an insurmountable task due to the anonymous nature of the internet. Even when counterfeiting and brand misrepresentation is detected, managing such cases have also been difficult. Jurisdiction, location, adequate....