Dubai Regulator Announces Virtual Assets Marketing and Advertising Guidelines

Dubai Regulator Announces Virtual Assets Marketing and Advertising Guidelines

The Dubai virtual assets regulator, the Virtual Asset Regulatory Authority (VARA), has unveiled digital assets marketing and promotion guidelines that are applicable to any entity using Dubai-based media sites and publishing channels. The guidelines will “ensure factual accuracy, explicitly demonstrate any promotional intent, and in no way mislead on the guaranteed nature of their returns.” Guidelines Applicable to Dubai Licensed VASPs Dubai’s regulator of virtual assets, the Virtual Asset Regulatory Authority (VARA), recently announced the guidelines....


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