A Closer Connection With Your Favorite Celebrities

A Closer Connection With Your Favorite Celebrities

Professional research has shown that celebrities and fans are equally vital in celebrity-fan relationships (link). Before social media, interacting with your favorite artist was impossible. The closest interaction possible would be from reading a recent newspaper interview. As social media surged, those with fame were able to display their personality to fans. However, this was no different than viewing a newspaper – except with more colors and interactivity. As of the 21st century, the adoration and support of fans raised celebrities to new heights where business and brand creation....


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