Starbucks teases Web3 rewards program to attract new customers
“This will create an entirely new set of digital network effects that will attract new customers and be accretive to existing customers in our core retail stores,” said interim CEO Howard Schultz. Global coffee store franchise giant Starbucks is looking to launch a new Web3 rewards program to attract and retain customers, according to its interim CEO Howard Schultz.Speaking during the firm’s fiscal Q3 earnings call on Tuesday, Schultz noted that Starbucks will soon reveal a new Web3 “digital initiative” that will expand upon the company’s loyalty program:“This new digital Web 3-enabled....
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On September 12, the multinational chain of coffeehouses, Starbucks, announced the firm has partnered with the blockchain project Polygon and unveiled the company’s Web3 technology called Starbucks Odyssey. The Web3 platform Starbucks Odyssey will provide Starbucks rewards members and the company’s U.S. employees with the opportunity to earn non-fungible token (NFT) assets. Coffeehouse Company Announces Web3 Platform Starbucks Odyssey Starbucks has immersed its feet into blockchain, Web3, and NFT technology by revealing a new Web3 application powered by Polygon. “[The]....
The world of technology is filled with major innovations and huge surprises. Starbucks, one of the world’s leading brands as far as coffee-on-the-go is concerned, has unveiled a new feature for their mobile application. Not only will customers be able to use the app for purchases in-store, but they will also receive a “daily briefing” by The New York Times. Starbucks customers who frequently use the “My Starbucks Rewards” loyalty program will gain access to The New York Times’ top news of the day, as well as a selection of other articles. Due to an expanding relationship between Starbucks....
It is not the first time there is a connection between Starbucks and digital currency, as users of the Fold App have been able to pay their coffee with Bitcoin for quite some time now. But the major brand is trying to take things one step further, as there is a plan to issue Starbucks digital currency. The so-called Starbucks Rewards “stars’ could become the new official digital currency of this brand in the future, which would be linked to a prepaid debit card. Making Use Of The Starbucks Rewards Stars. Similar to most brands and store chains around the world, Starbucks is rewarding loyal....
US Bitcoin payment gateway iPayYou has announced direct Starbucks integration for Bitcoin users. Customers using the Starbucks mobile app can now use iPayYou to purchase items directly using Bitcoin with the automated conversion of funds to USD. The tool, dubbed ‘Bitcoin Direct to Starbucks,’ is an extension of the startup’s Black Friday release of Starbucks gift cards for Bitcoin, along with gift cards for other major retailers. CEO: Starbucks integration ‘no-brainer’. IPayYou Founder and CEO Gene Kavner said in a press release: “Integrating with Starbucks was a no-brainer, as the company....
Starbucks is not yet accepting bitcoin for purchases. But customers can use bitcoin to load an app and get a 20 percent discount using the app to pay for purchases at many Starbucks stores. The app, foldapp.com, also plans to include purchases at Target and Whole Foods. The ability to use bitcoin to make purchases through apps and gift cards at major retailers takes bitcoin one step closer to mass consumer acceptance. How it works. Starbucks customers are loading bitcoin onto foldapp. Foldapp then transfers the designated amount from the customer's bitcoin wallet to a virtual Starbucks....