Food companies secure trademarks to enter metaverse
Major food brands seem to be indicating that they plan to launch virtual food, drink and restaurant services in the future. A number of food companies have recently begun to position themselves within the Web3 ecosystem by filing trademark applications for the Metaverse and nonfungible tokens (NFTs). Licensed trademark attorney Mike Kondoudis shared in a tweet that Kraft Foods Group had filed a trademark for its iconic hot dog-shaped Weinermobile on Oct. 12. The filing revealed that the brand plans to expand into NFTs, digital tokens, virtual goods, NFT marketplaces, virtual food, drink....
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Kraft’s NFT and metaverse trademarks cover a long range of potential services, including a virtual restaurant where users can earn rewards and virtual assets. American food manufacturing and processing giant Kraft Foods Group has filed nonfungible token (NFT) and metaverse patents for several of its popular brands. The firm joins a host of mainstream companies such as Gatorade, Nike, Adidas and Coca-Cola that have moved to secure their products and branding in the crypto/virtual sphere. According to a Monday Tweet from the United States Patent and Trademark Office (USPTO) licensed....
Despite the Chinese central bank's proposal to monitor metaverse and NFTs, companies such as Tencent and Huawei are pursuing metaverse-related trademarks. Despite the People’s Bank of China’s (PBOC) warning on metaverse and nonfungible tokens (NFTs) in November, more than a thousand Chinese companies have submitted thousands of metaverse-related trademark applications.In a summit back in November, Gou Wenjun, the PBOC’s AML and Analysis Center Director, warned about the dangers of digital assets. According to Gou, because virtual assets have no physical basis, they can be used for illegal....
Despite the government’s restriction on bitcoin and an imminent ban on the metaverse, Chinese internet company Baidu announced on Monday that it has filed its metaverse trademark. Baidu And The Metaverse Of Xi’rang According to the most recent trade registration statistics, Chinese enterprises are hurrying to register trademarks related to the metaverse, or Yuanyuzhou in Chinese, despite Beijing’s cautions about the risks associated with the novel concept. Baidu, China’s largest internet corporation, said earlier today that it has registered its metaverse trademark.....
Following a slew of well known brands filing trademarks for metaverse related products and virtual goods, the American fast food firm founded in 1940, McDonald’s, has filed for ten trademark applications that describe plans to offer virtual restaurants and other digital-based products.
10 McDonald’s Trademark Filings Discovered Mention Digital-Based Products Like Food and Beverages, Operable Virtual Restaurants
McDonald’s, home of the Happy Meal and the world’s largest restaurant chain by revenue, has filed for ten trademark applications, according to....
Miley Cyrus, an American singer-songwriter, is the newest celebrity to extend her brand into the virtual stratosphere, having filed two metaverse and non-fungible token-related trademarks. Juniper Research expects that there will be 40 million NFT transactions during the next five years. etaverse-related use cases will play a significant role in the broad adoption of digital […]