Five key takeaways from the official Indian crypto ads guideline

Five key takeaways from the official Indian crypto ads guideline

The new guidelines regulate the size and language of disclaimers while prohibiting portraying the market as a ‘get rich quick scheme.’ The Advertising Stands Council of India (ASCI) released a set of 12 guidelines for promotions and advertisement of virtual digital assets (VDA), including cryptocurrencies, on Wednesday.The chief advertising watchdog has developed the new guideline after extensive consultation with the stakeholders of the crypto ecosystem as well as the government, ASCI said. The advertising guidelines also mark the first legal framework related to the digital asset market....


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