$25B toy brand to launch L.O.L. Surprise NFT collectibles

$25B toy brand to launch L.O.L. Surprise NFT collectibles

Released in 2017, L.O.L. Surprise doll was MGA’s best-selling U.S. toy property for three consecutive years. Consumer entertainment products giant MGA Entertainment is moving into the nonfungible token (NFT) industry by turning its best-selling toys into digital collectibles on blockchain.The American toy giant is preparing to roll out an NFT functionality for its world-famous brand L.O.L. Surprise, allowing fans to mint NFTs, display their character collection, and buy, sell and trade digital collectibles online.To enable the new feature, MGA has partnered with Ioconic, a London-based....


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