Cryptocurrency and the rise of the user-generated brand
When looking at cryptocurrencies from a marketing perspective, they present a significant paradigm shift in branding. In the whirl of excitement and debate over where cryptocurrencies are going and whether they are legitimate, sustainable and prudent investments, there is an overshadowed conversation of interest to those in marketing: Are Bitcoin (BTC), Ether (ETH), Cardano’s ADA, Litecoin (LTC), XRP, Dogecoin (DOGE), etc., crypto brands?And, if so, how are those brands created, and what role do they play in each coin’s adoption? Or, for that matter, how does branding collectively....
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There are certain aspects of Bitcoin that resemble a User-Generated Brand.
Kroin is the result of a new and innovative credit based economic and financial system. Kroin aims to be an alternative and democratic economic system to the traditional financial system. It’s a system that creates and distributes a digital financial asset generated directly by users. Kroin developers designed it to be an open, verifiable, transparent and user friendly platform using the blockchain technology. The project is based on a new Financial Technology Platform supported by a web-plugin and a Mobile App. Users will be awarded with a digital asset which is generated and assigned as....
Rise, a decentralized application and investment platform, has closed its ICO campaign on June 24, and is now on the road to becoming one of the most secure and user-friendly DAPP platforms out there. DApp platforms going mainstream. The success of Ethereum as the largest Blockchain-as-a-Service platform so far have lead to the appearance of many similar projects. The idea of a tool which would allow any user to develop their own decentralized application working on a Blockchain is becoming more and more popular with each month; projects such as Lisk and Ardor are a testament to that.....
Many people know the symbol of Bitcoin. Many people might know the symbol of Litecoin. Even fewer know the symbol of a Dogecoin. There are hundreds of cryptocurrencies that have been developed, but what's the symbol for "cryptocurrency?" Brand Me Crypto, a design contest sponsored by Vogogo and Cryptsy, is hoping that one concise brand can be created that will epitomize the true brand of cryptocurrency. "I found myself and our designers struggling to visually articulate cryptocurrency as a whole without inundating our designs with 5+ more coins just to communicate the overarching....
PALO ALTO, CALIFORNIA & CALGARY, ALBERTA - APRIL 27, 2015 - Cryptocurrency risk management and payment processing specialist Vogogo Inc. announced the winner of Brand Me Crypto, an initiative, conceptualized and sponsored by the company, its aim, to have global members of the crypto and creative community create an iconic brand to represent Cryptocurrency."Cryptocurrency is arguably one of the most compelling new technologies of our time and is quickly making its way into the mainstream." said Chantel Meeley, Head of Marketing and Creative at Vogogo. "Cryptocurrency however isn't just....