Anheuser-Busch considers integrating blockchain further into its beer product...

Anheuser-Busch considers integrating blockchain further into its beer product...

The company is testing a new blockchain pilot that would give customers the power to track their beer’s barley by the bottle. Anheuser-Busch InBev, the parent entity of Budweiser, Corona and many other beer brands, recently began to pilot a platform which lets end-customers track their malt beverages on the blockchain. This is not the first instance of the company's blockchain interest. They have previously unveiled a number of blockchain initiatives, including a vending machine ID verification system and document management protocols based on the technology. “For the first time in our....


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