Crypto.com moves forward with multimillion-dollar renovation of Staples Cente...
"Brave of them... maybe fortune favor them," said one Redditor in response to an artist's rendering of the renovations. Despite announcing it would cut its staff by roughly 5% in June and the recent market downturn, cryptocurrency exchange Crypto.com has continued to move forward with an agreement to rebrand the Los Angeles-based venue formerly known as the Staples Center.In a Monday tweet, Crypto.com released an artist’s rendering of some of the changes it planned to implement at the iconic arena in a reported “multimillion-dollar campaign” before many major sports teams begin playing....
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The crypto space has been abuzz recently with news of Crypto.com sealing a massive deal that saw it become the new Staples Center. In the $700 million deal, the infamous Staples Center, home to the Los Angeles Lakers, had been renamed to Crypto.com Arena. This is one of the most significant deals that has taken […]
Staples Center, one of the most iconic and globally recognized sports and entertainment arenas in the world, is changing its name to Crypto.com Arena. Crypto.com has also become an official cryptocurrency platform partner of the Los Angeles Lakers and the LA Kings. Staples Center’s New Name Is Crypto.com Arena AEG, the owner of Staples Center, and Crypto.com “have launched a historic, 20-year naming rights agreement that will rename the AEG-owned and operated Staples Center,” both companies independently announced Tuesday. Located in downtown Los Angeles, the....
After a deal with its owner, AEG, the Staples Center will be known as Crypto.com Arena from December. Staples Center will now be known as Crypto.com Arena after an agreement with its owner, AEG.Staples Center is a multi-purpose arena that has been home to numerous public events including boxing and basketball competitions, as well as concerts and hockey. It’s also been the home of the NBA’s Los Angeles Clippers and Los Angeles Lakers, as well as the NHL’s Los Angeles Kings, and the WNBA’s Los Angeles Sparks. Crypto.com purchased the naming rights to AEG for $700 million over 20 years,....
"We are always gonna call it Staples Center no matter what lil name you slap on the building," said writer and professor Roxane Gay, who owns a home in Los Angeles. Residents of Los Angeles, sports fans, and social media personalities are making light of Crypto.com’s agreement to rename the city’s Staples Center for its own marketing purposes. The Staples Center, a multi-purpose arena that has been home to the Los Angeles Clippers, Lakers and other major sports franchises for years, is scheduled to be renamed as the Crypto.com Arena starting on Dec. 25. This follows a $700 million....
Crypto.com and many other exchanges have been immersing themselves in sports sponsorships lately. Staples Center has been home to a lot of special moments over the course of it’s twenty years in Los Angeles. In a Tuesday night tweet, NBA insider Shams Charania stated that cryptocurrency exchange Crypto.com secured a new naming rights deal that […]