Terra (LUNA) Holders Approve New Sports Sponsorship Deal
It’s not often that we see a DAO vote on a multi-year, $40M protocol spend on a sports sponsorship. Terra holders have been voting on just that this week, however, in what’s seemingly a first-of-its-kind event. Terraform Labs founder Do Kwon presented a new proposal to the Terra community this week, allowing LUNA holders to vote on a new five-year, $38.5M sponsorship with an unnamed team across one of the ‘big four’ sports leagues in the U.S. (MLB, NBA, NFL, NHL). It is seemingly the first time in sports sponsorship history that a DAO (or similarly structured....
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In what can likely be labeled as the first DAO vote on a sports sponsorship deal in history, Terra has formally announced their new sports sponsorship deal with Major League Baseball’s Washington Nationals. While the MLB deals with an ongoing lockout, Terra has solidified their first-ever sports engagement, marking a major milestone for the growing […]
The new Terra blockchain Phoenix-1 has been operating since Saturday morning May 28, 2022, and on that day, millions of new LUNA tokens were dispersed to luna classic (LUNC) and terrausd classic (USTC) holders. However, on Tuesday the Terra development team revealed that some Terra token owners “received less LUNA from the airdrop than expected,” and developers are “actively working on a solution.”
Terra LUNA Airdrop Suffers From Miscalculation Error — Devs Plan to Offer a Solution
On Monday, May 30, 2022, Bitcoin.com News reported on the new....
Sponsorship deals have become part of the measures that crypto-related companies employ in widening the knowledge and acceptance of cryptocurrency, one of the recent deals in the Australian Football League (AFL) and Crypto.com. Most of these sponsorships have been on sporting teams, with more football and basketball. This deal comes as the number 1 primary crypto sports sponsorship for AFL as this deal with Crypto.com will be backing its women’s league (AFLW). The sponsorship deal, about $25 million, is expected to last for five years. It depicts an increase from the current $18.5....
Terra posted three new revisions to its revival plan. This included increasing genesis liquidity, introducing a new liquidity profile and decreasing allocation for some holders. After a grueling two weeks for the Terra community, the team behind the project announced revisions to their proposed revival plan for Terra (LUNA) and TerraUSD (UST). In a Tweet, Terra shared three major revisions to the proposed Terra revival and redistribution plan. These include increasing the genesis liquidity, introducing a new liquidity profile for pre-attack LUNA holders and decreasing the distribution to....
Tezos blockchain has reportedly agreed to a training kit sponsorship with Manchester United in a deal that will see the latter receive over $27 million per year. This deal adds to Tezos’ growing list of sports teams it has sponsored since May 2021. Tezos’ Investment in Sports The most successful football club in the English Premier League, Manchester United, is reported to have signed a training kit sponsorship deal with Tezos blockchain. As part of this agreement, Manchester United will reportedly receive over $27 million per year, or £20 million. In exchange, Tezos....