How Spiral, Jack Dorsey’s Rebranded Bitcoin Company, Is Accelerating Adoption

How Spiral, Jack Dorsey’s Rebranded Bitcoin Company, Is Accelerating Adoption

The lead of Spiral, the Bitcoin-focused company formerly known as Square Crypto, explains the group’s rebranding, mission and future.Jack Dorsey’s popular financial company Square went through a recent rebrand and is now called Block. The move led one of its subsidiaries, Square Crypto, to also take up a fresh name. Now known as Spiral, Block’s Bitcoin company has set out on a well-defined mission: to advance Bitcoin toward worldwide use.What’s In A Name?In its rebranding statement, Spiral noted that its original name had never fit it well. The inclusion of its parent company’s former name....


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