Gemini acquires BITRIA to push crypto into the wealth management industry

Gemini acquires BITRIA to push crypto into the wealth management industry

Gemini’s future plans involve giving financial advisors access to crypto for their high profile investors. Crypto exchange Gemini announced Thursday that it had agreed to purchase Bitria, a San Fransisco-based start-up that provides traditional portfolio management tools for use in crypto investments. The goal of Bitria is to provide a platform for traditional asset managers and financial advisors to use in helping their clients invest in cryptocurrencies. Gemini said that it seeks to integrate Bitria’s Separately Managed Accounts and its Digital Turnkey Asset Management platform into its....


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