Helping mainstream artists into Web3: The triumphs and struggles

Helping mainstream artists into Web3: The triumphs and struggles

As the music industry continues to push into the Web3 space getting artists both mainstream and up-and-coming has its hurdles but also major rewards. Musicians and executives alike have seen the power of Web3 tools such as nonfungible tokens (NFTs) to transform audiences into active communities with fewer barriers between artists and fans. Recently, the crypto-savvy Snoop Dogg partnered with country music stars Billy Ray Cyrus and the Avila Brothers to create an NFT experience that crossed genres and created new communities in the process. While Snoop may be a veteran in the space, many....


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Warner Music Group partners with OpenSea to create more Web3 opportunities fo...

The company stated that select artists can launch their NFT collections and limited-edition projects on their own dedicated drop pages. On Sept. 29, global music and entertainment company Warner Music Group (WMG) announced a partnership with nonfungible token (NFT) marketplace OpenSea to provide a platform for select musical artists to build and extend their fanbase into the Web3 community. According to the release, the collaboration between these two entities will allow select WMG artists to get early access to OpenSea’s newly rolled-out feature, which enables artists to launch their NFT....

Crypto Exchange FTX Partners With AZA Finance ‘to Expand the Adoption of Web3...

Sam Bankman-Fried’s FTX is partnering with AZA Finance to expand the use of digital currencies and Web3 in Africa. Through this arrangement, the two companies will also work to “onboard African NFTs and artists onto the FTX NFT marketplace.” Bolstering Adoption of Web3 and Crypto in Africa Hong Kong-based cryptocurrency exchange FTX recently announced the start of a partnership with AZA Finance, whose objective is to “expand the adoption of Web3 and digital currencies throughout Africa.” This also includes non-fungible tokens (NFTs). A statement released....

Cuban NFT artists say they face censorship within the crypto market

“Blockchain is decentralised and doesn’t obey any governments, so no embargo affects us there”, NFT artist Gabriel Bianchini explained. Cuba’s art market shut down completely during the pandemic, leading the community to turn to digital markets for survival. However, artists say that they remain censored due to the United States sanctions against Cuba, with US based platforms like Open Sea going to the extremes of deleting content and accounts linked to the country itself.The censorship began in January with the sudden closing of the account of Fabrica de Arte Cubano — an art gallery that....

Crypto as a Primary Source of Income for Artists

With the skyrocketing prices of cryptocurrencies like Bitcoin and Ethereum over the past year, cryptocurrency can be a lucrative source of primary income for artists.  StarCoin is aiming to help artists seize this moment, maximize their revenues and increase their autonomy. StarCoin is the first cryptocurrency that offers a crypto-backed record label to artists. First, it’s important to outline the issues of today’s music industry to understand the value that a crypto-backed record label could provide. Generally, when artists sign onto record labels, the label provides the artists with a....

The A(BC) to Z - Artists, Bitcoin, Coinbase and ZapChain

Does anyone have any idea about the average number of artists in any city at any given point of time? I guess the answer is no. The only artists we know and we recognize are the famous ones. The ones who are signed up with big record labels, have their own gallery and rake in millions of dollars for their artworks. But if we dig deeper the number of independent artists who are trying to make a living in the absence of recognition is way more than we can imagine. Fine arts, be it painting, music, dance and more is left unappreciated by the masses unless it is by someone famous. The main....