Lacoste makes its way into the web3 ecosystem with UNDW3

Lacoste makes its way into the web3 ecosystem with UNDW3

Luxury brand Lacoste has joined the web3 ecosystem with the launch of UNDW3 – pronounced underwater. The company announced this forward-looking move through a press release. The UNDW3 universe will let the Lacoste community participate in furthering the brand’s fashion-sport vision. According to the press release, UNDW3 allows Lacoste community members to own the brand in a creative way. In preparation for UNDW3’s launch, Lacoste rolled out its Discord server on June 6. The Discord channel will help keep each community member informed about developments in Lacoste’s web3....


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