Crypto fan tokens a mixed bag for game-deprived soccer fans
The COVID-19 lockdown incentivized sporting organizations to adopt fan tokens, but how useful are they for supporters? Soccer fan tokens emerged as an offshoot of the tokenization craze in cryptocurrency sometime around 2019. Essentially acting as tokenized shares of influence, fan tokens give supporters of sports organizations the chance to take part in club polls, win unique prizes, and gain a small say in club decisions which are designed to spur increased fan engagement but are often only aesthetic in nature.But despite the seemingly superficial nature of fan tokens, their prevalence....
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The German Football Association will create player NFT cards that can be used in Sorare’s Global Fantasy Football game. The German Football Association (DFB) has officially announced the debut of national soccer team nonfungbile tokens (NFTs) in partnership with a major blockchain-based fantasy soccer game provider Sorare.As part of an official license agreement, the DFB will create digital collectible cards on the Ethereum blockchain of 18 players on the German national team through Sorare’s platform. According to an announcement from Sorare, the cards will be available for use in....
Turkey’s union of soccer clubs partners with Socios to improve fan engagement in the Turkish Süper Lig through technology and innovation. The soccer world continues to seek out new revenue models amid the coronavirus pandemic, which saw the suspension of league matches in some countries, and new partnerships form to find sustainable answers in the digital space.Representing soccer clubs playing in the Süper Lig, Turkey’s primary soccer league, the Turkish Union of Clubs has partnered with fan engagement platform Socios.com to promote innovation in the country’s soccer landscape, according....
Major soccer clubs, including Manchester City, PSG, Barcelona, and AC Milan, have jumped on board the crypto bandwagon to offset slumping revenues due to the pandemic. Fan tokens are a segment dominated by Chilliz, in conjunction with Socios.com, that enables fans to purchase and trade the ERC-20 and BEP2 tokens. In addition, holders can participate, […]
Financial services giant Visa has set out to activate soccer fans for the upcoming World Cup Qatar 2022 with a non-fungible token (NFT) initiative. FIFA’s payment partner has teamed up with the governing body’s crypto sponsor to celebrate the planet’s most popular sport, art and technology. Visa and Crypto.com Offer Soccer Fans Iconic NFTs, Chance to Create Their Own Tokens Visa, the official payment technology partner of soccer’s governing body, FIFA, has announced the launch of a series of unique digital collectibles representing iconic goals from five legendary footballers. The Visa....
The fan token platform is branching into American soccer with the latest partnership to bring fan engagement events to MLS without issuing fan tokens. Fan token platform Socios has partnered with 26 Major League Soccer (MLS) teams to offer fan engagement experiences and rewards, but so far no fan tokens have been announced.The biggest pro soccer league in the U.S. made a joint announcement with Socios on Wednesday detailing that the partnership will help fans gain access to “exclusive rewards, polls, and opportunities” for the 26 partnered MLS clubs. Welcome to https://t.co/2FROhSNgw8,....