Metaverse can’t be built on the corporate business model, says EY innovation ...

Metaverse can’t be built on the corporate business model, says EY innovation ...

Jones believes the established firms need to focus on community engagement first before jumping on a trend like NFTs. Magnus Jones, the innovation lead at big four accounting firm Ernst & Young (EY) believes that the metaverse would be led by the young generation and it cannot be built on the same principles of the corporate business model.Jones's comments came during an exclusive interview with Cointelegraph managing editor Alex Cohen at the European Blockchain Convention (EBC) 2022.The EY innovation lead shed light on the company’s investment strategy and why a significant chunk of it....


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