NBA Lands First Cryptocurrency Sponsorship With Coinbase
NBA agreed to a sponsorship deal with Coinbase, who will get WNBA, NBA G League, and USA Basketball branding.NBA has agreed to a sponsorship deal with cryptocurrency exchange Coinbase, which will become the league's exclusive crypto partner.Coinbase will get WNBA, NBA G League, and USA Basketball branding, but the deal's terms were not provided.Bitcoin will most likely be sidelined given Coinbase's priorities with marketing and "crypto."The National Basketball Association has agreed to a sponsorship deal with Bitcoin and cryptocurrency exchange Coinbase ahead of its 75th anniversary, CNBC....
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