NBA Lands First Cryptocurrency Sponsorship With Coinbase
NBA agreed to a sponsorship deal with Coinbase, who will get WNBA, NBA G League, and USA Basketball branding.NBA has agreed to a sponsorship deal with cryptocurrency exchange Coinbase, which will become the league's exclusive crypto partner.Coinbase will get WNBA, NBA G League, and USA Basketball branding, but the deal's terms were not provided.Bitcoin will most likely be sidelined given Coinbase's priorities with marketing and "crypto."The National Basketball Association has agreed to a sponsorship deal with Bitcoin and cryptocurrency exchange Coinbase ahead of its 75th anniversary, CNBC....
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Merchant bitcoin payments processor BitPay has announced that it will sponsor the St. Petersburg Bowl, an annual college postseason football game sanctioned by the National Collegiate Athletic Association (NCAA), through 2016. This year's game will kick off at Tropicana Field, home of Major League Baseball's Tampa Bay Rays, on 26th December under a new name. The bowl was previously sponsored by chain restaurant Beef 'O' Brady's and USB provider magicJack. Thanks to BitPay sponsorship, however, the bowl will now be known as the Bitcoin St. Petersburg Bowl. BitPay hopes the sponsorship will....
Coinbase has unveiled a partnership with Formula One team Aston Martin Aramco, adding to the list of the crypto exchange’s brand expansion aimed at promoting crypto adoption. Related Reading: CZ’s Dog As A Memecoin Star? Former Binance CEO Fuels Speculation With Recent Tease Coinbase Leads With F1 USDC Sponsorship In a blog post on February […]
Sponsorship deals have become part of the measures that crypto-related companies employ in widening the knowledge and acceptance of cryptocurrency, one of the recent deals in the Australian Football League (AFL) and Crypto.com. Most of these sponsorships have been on sporting teams, with more football and basketball. This deal comes as the number 1 primary crypto sports sponsorship for AFL as this deal with Crypto.com will be backing its women’s league (AFLW). The sponsorship deal, about $25 million, is expected to last for five years. It depicts an increase from the current $18.5....
According to a report by wax, 75% of online gamers want to exchange virtual assets for a currency that they can use on other platforms and in real life. In the past, players could only play online games for the fun of it; there was no way for them to convert that thrill to ‘earnings.’ The virtual world (that includes games) was utterly distant from the physical world. Cryptocurrency has become a ‘game changer’ in recent years, creating an avenue for players to collect and trade the collectibles they’ve earned while playing games, and has ushered in a new era....