Alibaba & Blockchain Technology Fight Against Counterfeit Goods

Alibaba & Blockchain Technology Fight Against Counterfeit Goods

E-commerce is a booming business, as more and more consumers complete their purchase online. But there is one major problem plaguing both e-commerce and brick-and-mortar shopping, and that is counterfeit goods. Verifying the integrity of a product, especially when it is sold by a third-party vendor, is impossible until it arrives at the recipient’s doorstep. Alibaba, one of the largest e-commerce platforms in China, launched TaoProtect for counterfeit reporting purposes. Even though Alibaba is often referred to as the largest e-commerce platform in China, there has been vast interest from....


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