Loyalty Points Not Being Spent By Consumers – Bitcoin Discounts Can Solve This Problem
Everyday consumers are reaping the benefits of brand loyalty points, as they can be used for future discounts or even free items, depending on how many points have been saved. For the brand itself, this is a great way to tie customers to their stores, and make them revisit the store every so often. But are we really using these loyalty points to their full effect? A recent UK study shows most loyalty points rewards are left unclaimed. The concept of loyalty points is quite beneficial to both the store and the consumer alike. Stores can use these points – which are in a digital format, mind....
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The blockchain based loyalty program solution provider, Ribbit.me has secured a seed fund of $1.5 million for a Middle East and Europe based Hayaat Group. Customer Loyalty Programs is one of the marketing strategies to glue customers to the concerned brand. These programs incentivize people on their expenditure at outlets that are part of the network. The incentives are generally in the form of discounts or redeemable reward points for each unit of currency spent for the purchase of goods and services. Rewards program also act as an effective market research tool for brands. Whenever a....
Blockchain loyalty platform Chain of Points has appointed iPayYou CEO and ex-Amazon executive Gene Kavner to its board of advisors. In a press release issued Tuesday, Kavner, whose startup facilitates Bitcoin payments with merchants including Starbucks, said he was “honored” to join Chain of Points. “Chain of Points is the clear leader in the Blockchain-loyalty market and has realized tremendous growth over the past few months,” he commented. “I look forward to working with the company's management team to drive Chain of Points in the market as an essential component of the retail and....
A new report from Deloitte explores how blockchain could be used in loyalty rewards programs. The report, released by the Deloitte Center for Financial Services, argues that most loyalty programs offered by US companies face a problem, as they are underutilized and have high management costs. At the same time, loyalty rewards recipients are just as likely to leave a program due to a perceived lack of convenience, the study found. Blockchain, according to Deloitte, presents a potential solution, offering a mechanism by which a loyalty program would function similarly to digital currency.....
More than just rewarding customers in cryptocurrency, the underlying bitcoin technology holds a lot of promise in changing the loyalty rewards industry. In the latest version of the BitLicense framework in New York, these reward points based on the cyrptocurrency's blockchain were exempted from regulation. These comprise frequently flyer miles, hotel loyalty points, return-customer retailer programs and so forth that were developed using bitcoin blockchain. Ribbit.me, a company whose RibbitRewards are tradeable, blockchain-based loyalty tokens, gives reward points that are generated by an....
It is not the first time there is a connection between Starbucks and digital currency, as users of the Fold App have been able to pay their coffee with Bitcoin for quite some time now. But the major brand is trying to take things one step further, as there is a plan to issue Starbucks digital currency. The so-called Starbucks Rewards “stars’ could become the new official digital currency of this brand in the future, which would be linked to a prepaid debit card. Making Use Of The Starbucks Rewards Stars. Similar to most brands and store chains around the world, Starbucks is rewarding loyal....