Avra Announces Launch of Top Tier Security Products for Digital Currency Vendors

Avra, Inc. (OTCQB: AVRN) ("Avra" or the "Company") a development stage company pioneering product innovation and activation of merchant and consumer commerce in the global Bitcoin-related digital currencies market, is pleased to announce the introduction of AvraSecure, a dedicated platform which offers critical security solutions to the growing digital currency industry.

AvraSecure (www.avrasecure.com) is a perfect fit to complement all forms of technical payment infrastructure such as Bitcoin ATM machines, electronic wallets and related digital storage and transaction systems as well as payment gateways for Visa® and MasterCard® processing; while providing security and compliance requirements for KYC/AML which owner/operators will need in order to stay protected and remain compliant within the increasingly stringent regulatory environment.

Avra is has created a one-stop solution that provides a best practice level of protection combined with an easy to integrate application interface. Avra invites its peers to join our security initiative and increase the level of security to the highest standards in order to combat intrusions and their effect on the industry, individual brand reputation, and most importantly, customer acquisition and retention.

"Card brands such as Visa, MasterCard, Discover and AMEX agreed to form a security council in 2004 known as the Payment Card Industry Security Standards Counsel which to-date has had a very positive impact on protecting consumers and businesses. More needs to be done however as its shocking to think what the impact of breaches could be without this council," stated Steve Shepherd, CEO at Avra. "Digital Currency businesses are a relatively small but highly visible target and Avra has invested significantly in the development of preventative applications available to our clients through AvraSecure, a subscription based solution which can be implemented for as little as $199 per month with increased security solutions available based upon a completely free client-specific needs assessment."

"It is a difficult task to make frictionless commerce service commitments as easy as possible when we operate in an environment that is constantly under the threat of attack. Hackers have more motivation to continue to find vulnerabilities whenever and wherever they can. We are committed to delivering rigorously controlled access that achieves the highest level of security and protection to our users, while continuously monitoring for vulnerabilities," stated Barry Johnson, Avra's Data Security Manager, "Many of the people becoming involved in the Bitcoin arena aren't necessarily security engineers with the bank-grade experience necessary to secure servers, wallets, websites and shopping carts. Currently, the real cost of intrusions can run into millions of dollars with limited recourse available. Companies which elect to operate as vendors in this market must have top-grade security if they intend to hold value on behalf of a client. If they do not, they shouldn't be operating at all, and should be held at least partially liable for otherwise preventable incursions."

About Avra, Inc. (OTCQB: AVRN)

Avra, Inc. is focused on solutions in the digital currency markets, particularly in offering payment solutions to businesses worldwide. The Company's business model is divided into five distinct categories: AvraPay: to develop a complete, turn-key and painless way for merchants to accept Bitcoin as Payment; AvraATM: to promote usage and acceptance of digital currencies through the Company's proposed network of ATMs; AvraTourism: to provide cryptocurrency payment processing solutions for merchants such as hotels and casinos; AvraNews: to provide a news portal focusing on digital currency news, and the latest addition; AvraSecure, offering subscription based critical security solutions to digital currency vendors.

For more information about Avra, Inc. please visit our website at: http://www.avraglobal.com/

Additional information regarding Avra, Inc. and its filings can be found at http://www.sec.gov/

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