Ubisoft cools off on NFTs and blockchain, says it's in 'research mode'

Ubisoft cools off on NFTs and blockchain, says it's in 'research mode'

Ubisoft CEO Yves Guillemot appears to be walking back some of the company's enthusiasm for NFTs, months after receiving strong pushback for its NFT project Quartz. Yves Guillemot, the CEO of French gaming giant Ubisoft appears to have cooled the rhetoric behind the company’s NFT gaming project Quartz, noting in a recent interview that it was merely in “research mode” concerning Web3 tech integrations. It’s a relatively different take from other Ubisoft execs in the past, including chief financial officer Frédérick Duguet who in October stated that blockchain integrations will enable users....


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