Ubisoft cools off on NFTs and blockchain, says it's in 'research mode'
Ubisoft CEO Yves Guillemot appears to be walking back some of the company's enthusiasm for NFTs, months after receiving strong pushback for its NFT project Quartz. Yves Guillemot, the CEO of French gaming giant Ubisoft appears to have cooled the rhetoric behind the company’s NFT gaming project Quartz, noting in a recent interview that it was merely in “research mode” concerning Web3 tech integrations. It’s a relatively different take from other Ubisoft execs in the past, including chief financial officer Frédérick Duguet who in October stated that blockchain integrations will enable users....
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Nicolas Pouard, an executive at Ubisoft, one of the leading videogame companies in the entertainment world, has issued his take on the backlash from gamers regarding the inclusion of NFTs in traditional franchises. The VP at Ubisoft’s Strategic Innovations Lab stated that this reaction could be due to a lack of awareness of the benefits that the inclusion of non-fungible tokens (NFTs) could bring to the industry.
Gamers ‘Don’t Get It’ When It Comes to NFTs
An executive at Ubisoft, one of the leading traditional entertainment and videogame companies,....
Starting with Ghost Recon Breakpoint, Ubisoft will drop NFTs to PC players on Thursday on the Tezos blockchain. French video game publisher Ubisoft announced its first foray into NFTs via a new platform called Ubisoft Quartz to launch in beta this week with Ghost Recon Breakpoint for PC players on Ubisoft Connect. Introducing Ubisoft Quartz We're bringing the first energy efficient NFTs playable in a AAA game to Ghost Recon: Breakpoint! Try it in the beta from December 9 with three free cosmetic drops and learn more here: https://t.co/ysEoYUI4HY pic.twitter.com/owSFE2ALuS— Ubisoft....
Gamers seem to dislike non-fungible tokens (NFTs), ever since big studios announced their interest to integrate them with their products, consumers have expressed their discontent. As Bitcoinist reported back in October, videogame giant Ubisoft was getting ready to into blockchain and digital assets; it has seen its fair amount of backlash since then. Related Reading […]
Videogame giant Ubisoft is preparing to dive deep into blockchain gaming as the company provides funding to Animoca Brands, and CFO calls the technology a “revolution.” Ubisoft Discusses Blockchain Gaming On Earnings Call Ubisoft is a French videogame developer that’s behind many extremely popular series like Assassin’s Creed and Far Cry. Now it looks like […]
Ubisoft's first foray into nonfungible tokens was met with significant backlash from the gaming community. Now, it's pursuing "dynamic NFTs" with aleph.im. Earlier this year, gaming giant Ubisoft joined the aleph.im network as a core channel node operator after the blockchain-based storage and computing startup became a part of Ubisoft’s Entrepreneurs Lab. On Tuesday, aleph.im announced that it will offer a decentralized storage solution for Ubisoft Quartz in order to further incorporate nonfungible tokens (NFTs) into Ubisoft’s AAA games.https://t.co/oTzJGUOcyw partners with Ubisoft to....