Ubisoft Replies To Gamers, What “They Don’t Get” About NFTs And Project Quartz

Ubisoft Replies To Gamers, What “They Don’t Get” About NFTs And Project Quartz

Gamers seem to dislike non-fungible tokens (NFTs), ever since big studios announced their interest to integrate them with their products, consumers have expressed their discontent. As Bitcoinist reported back in October, videogame giant Ubisoft was getting ready to into blockchain and digital assets; it has seen its fair amount of backlash since then. Related Reading […]


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Ubisoft cools off on NFTs and blockchain, says it's in 'research mode'

Ubisoft CEO Yves Guillemot appears to be walking back some of the company's enthusiasm for NFTs, months after receiving strong pushback for its NFT project Quartz. Yves Guillemot, the CEO of French gaming giant Ubisoft appears to have cooled the rhetoric behind the company’s NFT gaming project Quartz, noting in a recent interview that it was merely in “research mode” concerning Web3 tech integrations. It’s a relatively different take from other Ubisoft execs in the past, including chief financial officer Frédérick Duguet who in October stated that blockchain integrations will enable users....

Ubisoft executive responds to the backlash over new NFT platform

Players took offense to the suggestion that gamers may not yet fully understand the benefits of NFTs. Nicolas Pouard, vice president at Ubisoft's Strategic Innovations Lab, commented on the negative gamer feedback that Ubisoft received after introducing Quartz and Digits, in an interview with Finder."It's a reaction we are accustomed to. I think it's great because it shows how engaged our players are and how passionate they are about their hobby and gaming in general. And looking at that, I think it's reassuring." In the interview, Pouard goes on to clarify that Quartz and Digits are a....

Ubisoft Executive Thinks Players Reject NFTs Because They Don’t Understand Be...

Nicolas Pouard, an executive at Ubisoft, one of the leading videogame companies in the entertainment world, has issued his take on the backlash from gamers regarding the inclusion of NFTs in traditional franchises. The VP at Ubisoft’s Strategic Innovations Lab stated that this reaction could be due to a lack of awareness of the benefits that the inclusion of non-fungible tokens (NFTs) could bring to the industry. Gamers ‘Don’t Get It’ When It Comes to NFTs An executive at Ubisoft, one of the leading traditional entertainment and videogame companies,....

Gamer-hate: Ubisoft's new NFT project vid gets 96% dislike ratio

The top comment on Ubisoft’s YouTube video introducing its NFTs has more likes than the actual video, and slams the firm for “milking” money from its customers. French gaming giant Ubisoft Entertainment SA’s new nonfungbile token (NFT) project Quartz is facing strong pushback from the gaming community. Ubisoft unveiled the Beta launch of Quartz via a brief YouTube video on Dec. 8 that has 214,721 views at the time of writing. The project aims to combine NFTs and blockchain technology with existing Triple-A game titles, and announced Tom Clancy’s Ghost Recon Breakpoint as its first game to....

Ubisoft launches Ubisoft Quartz platform for playable and energy-efficient NFTs

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