Ubisoft executive responds to the backlash over new NFT platform
Players took offense to the suggestion that gamers may not yet fully understand the benefits of NFTs. Nicolas Pouard, vice president at Ubisoft's Strategic Innovations Lab, commented on the negative gamer feedback that Ubisoft received after introducing Quartz and Digits, in an interview with Finder."It's a reaction we are accustomed to. I think it's great because it shows how engaged our players are and how passionate they are about their hobby and gaming in general. And looking at that, I think it's reassuring." In the interview, Pouard goes on to clarify that Quartz and Digits are a....
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Nicolas Pouard, an executive at Ubisoft, one of the leading videogame companies in the entertainment world, has issued his take on the backlash from gamers regarding the inclusion of NFTs in traditional franchises. The VP at Ubisoft’s Strategic Innovations Lab stated that this reaction could be due to a lack of awareness of the benefits that the inclusion of non-fungible tokens (NFTs) could bring to the industry.
Gamers ‘Don’t Get It’ When It Comes to NFTs
An executive at Ubisoft, one of the leading traditional entertainment and videogame companies,....
GSC Game World and Ubisoft, two game development companies, are dealing with backlash about the inclusion of NFT elements in some of their games. While GSC Game World — developer of the popular Stalker gaming franchise — has abandoned its plans in this regard, Ubisoft is pushing forward and has announced a partnership with Aleph.im to store images from its NFT platform.
GSC Game World and Ubisoft Take Different Approaches
Two game developers that recently announced the introduction of NFT elements as part of their upcoming and existing games are dealing with....
The French video game manufacturer based in Montreuil, Ubisoft Entertainment SA, has announced the company has launched a blockchain-based platform called Ubisoft Quartz. According to the company, the platform will enhance specific games with playable and energy-efficient non-fungible token (NFT) assets. Ubisoft Quartz Revealed For quite some time, video game companies have shown strong interest in NFT technology and blockchain-based games. Earlier this year, firms like Square Enix, Ubisoft, and Electronic Arts have been hinting at moving in the NFT direction. Now Ubisoft has announced it....
Gamers seem to dislike non-fungible tokens (NFTs), ever since big studios announced their interest to integrate them with their products, consumers have expressed their discontent. As Bitcoinist reported back in October, videogame giant Ubisoft was getting ready to into blockchain and digital assets; it has seen its fair amount of backlash since then. Related Reading […]
Ubisoft's first foray into nonfungible tokens was met with significant backlash from the gaming community. Now, it's pursuing "dynamic NFTs" with aleph.im. Earlier this year, gaming giant Ubisoft joined the aleph.im network as a core channel node operator after the blockchain-based storage and computing startup became a part of Ubisoft’s Entrepreneurs Lab. On Tuesday, aleph.im announced that it will offer a decentralized storage solution for Ubisoft Quartz in order to further incorporate nonfungible tokens (NFTs) into Ubisoft’s AAA games.https://t.co/oTzJGUOcyw partners with Ubisoft to....