Bitreserve Overhauls Platform, Rebrands as 'Uphold'
Bitreserve has today unveiled a major overhaul of its platform and a new name: Uphold, Inc. As part of the rebrand, the startup - created last year by CNET founder Halsey Minor and currently led by former Nike CIO Anthony Watson - will allow users to link bank accounts and make deposits using credit cards, in addition to bitcoin. European users from 33 countries will have access to the bank account deposit options, with the service set to roll out for customers in the US, China and India in the coming weeks. The company's overhaul includes a new logo and the rebranding of its open API.....
Related News
Bitcoin startup Bitreserve is becoming a full-fledged financial services company and rebranding as Uphold. CEO Anthony Watson announced the move with a post titled " Welcome to Uphold. The Internet of Money." A press release notes that Uphold wants to be the world's leading cloud-based money platform, connecting the legacy and fragmented financial ecosystem with the future of money and finance. Uphold will be a members-only, member-to-member financial service for individuals, businesses, charities (including nonprofits and nongovernment organizations) and developers. Watson, former Nike....
Bitreserve, this last Wednesday announced it was rebranding to Uphold. Uphold was the selected name the company picked up for the rebranding as to launch a set of new functionalities, new products and services, while strategically positioning themselves to satisfy the industry growing demands. Bitreserve opened its doors last year; the company offered online Payments services for both consumers and businesses and now is aiming for a new shift to help Uphold satisfy the Industry needs. Bitreserve opened with a simple belief that if money could be changed, the world could be changed as well.....
Bitcoin exchange Bitreserve, Inc has undergone a major rebranding and repositioning to unveil itself as Uphold, Inc. In addition to the company's original service wherein customers' bitcoin could be converted into legacy currencies and metals, customers will now have the means to link their bank accounts to fund their Uphold accounts. Credit cards and debit cards will also be accepted, along with Bitcoin. In a blog post, CEO Anthony Watson spoke about the rebranding of the name along with the changes to the company's platform. In a word, Uphold embodies our core values and is the best way....
Two bitcoin startup executives have joined the leadership team for Uphold, the digital money platform. Bitnet CEO and co-founder John McDonnell and chief data architect Jiri Novak will become part of a new offering called Uphold Merchant Services, which will aim to provide payment and financing services to businesses that use the Uphold platform. Bitnet was acquired as part of the deal. The company, former known as Bitreserve, was founded by CNET founder Halsey Minor and formally launched in late 2014. The platform later rebranded as Uphold. McDonnell and Novak join the startup months....
Being a startup in the Bitcoin space can be a bumpy ride, and just like in any mainstream industry, the percentage of startups that make hay right from the start is pretty low. BitReserve, in less than one year, has become an instant global leader in the trading of bitcoin. BitReserve has announced major changes to expand their business model to a whole new level, and that includes a corporate name change. Some companies change names and corporate focus, inside and outside of Bitcoin, when things have not gone as planned. BitReserve is not one of those companies, making over US$400,000,000....