Bitreserve Rebrands as Uphold, Pivots to New Financial Services and De-Emphasizes Bitcoin

Bitreserve, this last Wednesday announced it was rebranding to Uphold. Uphold was the selected name the company picked up for the rebranding as to launch a set of new functionalities, new products and services, while strategically positioning themselves to satisfy the industry growing demands. Bitreserve opened its doors last year; the company offered online Payments services for both consumers and businesses and now is aiming for a new shift to help Uphold satisfy the Industry needs. Bitreserve opened with a simple belief that if money could be changed, the world could be changed as well.....

Bitcoin exchange Bitreserve, Inc has undergone a major rebranding and repositioning to unveil itself as Uphold, Inc. In addition to the company's original service wherein customers' bitcoin could be converted into legacy currencies and metals, customers will now have the means to link their bank accounts to fund their Uphold accounts. Credit cards and debit cards will also be accepted, along with Bitcoin. In a blog post, CEO Anthony Watson spoke about the rebranding of the name along with the changes to the company's platform. In a word, Uphold embodies our core values and is the best way....

Being a startup in the Bitcoin space can be a bumpy ride, and just like in any mainstream industry, the percentage of startups that make hay right from the start is pretty low. BitReserve, in less than one year, has become an instant global leader in the trading of bitcoin. BitReserve has announced major changes to expand their business model to a whole new level, and that includes a corporate name change. Some companies change names and corporate focus, inside and outside of Bitcoin, when things have not gone as planned. BitReserve is not one of those companies, making over US$400,000,000....

Bitreserve has today unveiled a major overhaul of its platform and a new name: Uphold, Inc. As part of the rebrand, the startup - created last year by CNET founder Halsey Minor and currently led by former Nike CIO Anthony Watson - will allow users to link bank accounts and make deposits using credit cards, in addition to bitcoin. European users from 33 countries will have access to the bank account deposit options, with the service set to roll out for customers in the US, China and India in the coming weeks. The company's overhaul includes a new logo and the rebranding of its open API.....

Bitcoin industry startups are facing backlash over a new series of articles in which they have been portrayed as pivoting away from the digital currency and toward more general FinTech applications. Spurred by articles in Business Insider and The Guardian that accused companies including BitPay, Circle and Uphold (formerly Bitreserve) of "turning their back" on the technology, social media forums became venues for an airing of community grievances over the more inflammatory language used by the publications this week. "Bitreserve, which used to be a bitcoin wallet and exchange, has....