Bitcoin’s “Bad Boy” Brand Name Here To Stay
The New York State Department of Financial Services (DFS) reaffirms that bitcoin is an “official” US name for virtual currency. Incidentally, many find the name Bitcoin an “unattractive” brand name. Indeed, some have been calling for replacing its name, and its differing logos, to prevent Bitcoin’s demise. Critics also point out that Bitcoin still lacks....
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Renowned sports personalities often find their way to innovative products, services, and technologies. For Luis Figo and Ricardo Quaresma, that next creative venture involves blockchain technology. Both former professional football players have become Brand Ambassadors for blockchain startup dotmoovs. Former Footballers Stay In The Game It is often difficult to separate a footballer from the […]
YouTuber Stacksmashing estimated his rig would take "a couple of quadrillion years to mine a Bitcoin." An IT security researcher has been able to adapt Nintendo’s first major handheld game console to mine cryptocurrency.According to a recent YouTube video, user Stacksmashing used the hardware from a Nintendo Game Boy first released in 1989 as a starting point to mine Bitcoin (BTC). Because the gaming console has no built-in wireless capabilities — and largely predates the internet — the YouTuber said he used a Raspberry Pi microcontroller board attached to the Game Boy’s link port and a....
PRESS RELEASE. INTERNET CITY, DUBAI, Sep. 30, 2022 – Global crypto exchange, LBank, released a long-awaited brand-update video on their official youtube channel, giving detailed information about recent updates and plans for the coming years. A diversity video was also released accompanying the brand reveal. This will mark a campaign around the brand upgrade that will continue for the next 2 months.
The 22-minute video went throught a variety of questions. LBank’s Co-founder Johnason Chen, COO Shantnoo Saxena, CMO Kaia Wang, and head of marketing MENA Abhinav....
Adam Hanft is a brand strategist and founder of Hanft Projects, a consultancy firm that has worked with, among others, McKinsey, Microsoft, Conduit, Fidelity and Match.com. Here he shares his opinions on why bitcoin, the brand, is in dire need of some work. The fiercely emotional debate about bitcoin - which is simultaneously an argument about the currency itself as well as a set of fixed views about governments, markets and economic structures - highlights a stunning gap in the bitcoin ecosystem. On one hand, bitcoin is a brand - it's the name of a currency and payment platform, like the....
Many people know the symbol of Bitcoin. Many people might know the symbol of Litecoin. Even fewer know the symbol of a Dogecoin. There are hundreds of cryptocurrencies that have been developed, but what's the symbol for "cryptocurrency?" Brand Me Crypto, a design contest sponsored by Vogogo and Cryptsy, is hoping that one concise brand can be created that will epitomize the true brand of cryptocurrency. "I found myself and our designers struggling to visually articulate cryptocurrency as a whole without inundating our designs with 5+ more coins just to communicate the overarching....