Canadian taco franchise uses NFTs for customer loyalty program

Canadian taco franchise uses NFTs for customer loyalty program

A Canadian restaurant franchise is putting their customer loyalty program on the blockchain through a new Tenacious Tacos NFT collection. With 19 locations across Canada and a plan for expansion into the United States, this $6 million taco franchise wants to capitalize on their growing customer base. The collection, Tenacious Tacos, allows holders to receive both Web3 and real benefits. Moreover, for those who wish, they can stake their NFTs to earn additional digital rewards.According to the official statement, staked Tenacious Tacos can be redeemed for rewards such as the chance to win a....


Related News

Shopify users get their hands on Tezos NFTs with new partnership

The Tezos NFT ecosystem gained a lot of traction over the past year due to its low cost of minting and energy efficiency. The Tezos blockchain partnered with Web3 automation platform Taco to allow Shopify users to access Tezos nonfungible tokens (NFTs) via Taco’s NFT loyalty program. The e-commerce giant has established itself as a growing destination for brands looking for Web3 engagements.TheTaco app allows brands to integrate Web3 solutions such as NFTs to increase engagement with customers and e-commerce platforms such as Shopify use Taco app plugins to offer these services to their....

Ribbit.me, Crypto Loyalty Solutions on Blockchain

The blockchain based loyalty program solution provider, Ribbit.me has secured a seed fund of $1.5 million for a Middle East and Europe based Hayaat Group. Customer Loyalty Programs is one of the marketing strategies to glue customers to the concerned brand. These programs incentivize people on their expenditure at outlets that are part of the network. The incentives are generally in the form of discounts or redeemable reward points for each unit of currency spent for the purchase of goods and services. Rewards program also act as an effective market research tool for brands. Whenever a....

Blockchain Technology Promises Major Benefits for Loyalty Rewards Programs

Loyalty reward programs have been growing rapidly for a long time, but they are not realizing full potential on account of customer account inactivity, time delays, low redemption rates, high transaction and system management costs, high customer acquisition costs and low client retention. The Deloitte Center for Financial Services (DCFS), in a recent report, claims blockchain technology can improve customer loyalty and reward programs. Enrollment in loyalty programs jumped 20 percent to $3.32 billion in 2015 from the prior three years. But according to one study, only 42% of those....

Would you like fries with that? Fast-food chains are serving up NFTs

Fast-food restaurants across the globe are jumping on the NFT bandwagon with their own digital tokens. The past few months have seen an explosive uptake of nonfungible tokens (NFT) as crypto artists, gaming enthusiasts, musicians, celebrities and now fast food chains deploy the technology in various ways.Fast food giants such as McDonald’s, Burger King and Taco Bell are taking to NFTs because of their capacity to enable gamified promotions and distribution of their products and services. Here is a quick look at emerging NFT adoption in the fast-food sector. Taco BellTaco Bell is a popular....

7-Eleven Mexico Launches Virtual Currency 'Big Coins'

In a marketing effort, 7-Eleven Mexico announces the launch of its own virtual currency dubbed "Big Coins." The company is looking to retain customers and build its online presence by rewarding engaged consumers. Earlier this week, local franchise 7-Eleven Mexico, unveiled its latest marketing initiative "Big Coins," a loyalty program that is taking the form of a "virtual social currency," according to a company's announcement. Customers will be rewarded with the virtual currency "simply by logging into [the company's] social blog," reading, sharing or commenting on 7-Eleven's products....