Sports collectible NFTs will have 'tremendous value created,' says Fanatics c...

Sports collectible NFTs will have 'tremendous value created,' says Fanatics c...

The NFT market, which includes artwork, sports memorabilia, and trading cards, grew to more than $250 million last year. Basketball legend Magic Johnson has a future with the bulls. No, he's not returning to play for the NBA, but joining a major sports licensing company that looks favorably at the rise of the non-fungible token market.In an interview with CNBC’s Squawk Box today, Michael Rubin, executive chairman of sports merchandise company Fanatics, said the digital and physical collectible market was "exploding" due in part to many spending more time at home last year. Johnson just....


Related News

Fanatics Launches Fanatics Markets Through Strategic Partnership With Crypto.com

Fanatics, a leading global sports platform, has launched Fanatics Markets, a fan-led prediction market platform developed through a strategic partnership with Crypto.com, bringing together sports, finance, and culture. Fanatics Markets is a simple, user-friendly platform built to let people trade on the moments shaping sports, finance, and culture. Through the partnership, the platform introduces customers […]

WWE Inks Long-Term Deal With Fanatics to Push Official Merchandise, Trading C...

The media and entertainment company World Wrestling Entertainment, Inc., otherwise known as WWE, has inked a long-term partnership with the global digital sports platform Fanatics. According to the deal, Fanatics will work with WWE across various ventures such as officially licensed merchandise, trading cards, and non-fungible tokens (NFTs). WWE Partners With Fanatics, Wrestling Entertainment Firm Will Work With Candy Digital WWE has its eyes on non-fungible token (NFT) sales and on March 28, the company signed a long-term deal with the digital sports platform Fanatics. The....

Crypto Corner: The Sports Slice

It was a busy, but mild week in sports and crypto engagement – with Socios and it’s subsidiary Chiliz dominating the headlines with major news. Meanwhile, NFTs continued to carry the dialogue as a new marketplace, RareMint, swiftly sold out of Lou Gehrig and Michael Jordan collections, and Fanatics signing a new deal with NFTs […]

PwC report calls NFTs 'the future of digital assets in sports'

The report asserts that digital assets can fundamentally alter how fans consume sports and interact with their favorite teams. Nonfungible tokens, or NFTs, and digital assets are one of the ten major trends within the sports industry, according to the consultancy Price Waterhouse Coopers', or PwC, Sports Outlook 2022 report for North America. From altering sports technology infrastructure to driving fan engagement, the report lists three main use cases for NFTs and their likelihood to shape the future of sports.The first use case is collectible NFTs — assets used to sell collectible,....

Deloitte Predicts That Sports NFT Sales Will Double In 2022

We have seen non-fungible tokens (NFTs) make big moves in the sports industry this year. And multinational professional services network Deloitte has said that sports NFTs are not going anywhere. According to predictions that the consulting giant released on Wednesday, sports-related NFTs will account for more than $2 billion in transactions next year. This amount […]