FTX buys name rights to Cal Memorial Stadium for 10 years in $17.5M deal
FTX has purchased naming rights to the Cal Memorial Stadium in its second major sports branding venture after buying the naming rights to the Miami Heat arena in March. Crypto derivatives exchange, FTX, has purchased the naming rights to California University’s Cal Memorial Stadium with a view to introducing its own branding.The Sam Bankman-Fried owned derivatives exchange is delving deeper into sports after signing a 10-year, $17.5 million naming rights deal with the university. The stadium's home team, the Cal Golden Bears, will now play their games on newly rebranded FTX Field this....
Related News
Cal Memorial Stadium has sold its naming rights to FTX during its second vital branding move. This venture was put forward after the purchase of the Miami Heat Arena’s naming rights in March. FTX is a Crypto derivative exchange that bought the Cal Memorial Stadium from California University. This move by FTX aims to introduce its brand to the stadium. This derivatives exchange owned by Sam Bankman-Fried is exploring further in sports. That is why; they have made a 10 year deal of $17M just for the university’s stadium naming rights. The stadium’s home team, the Cal Golden Bears, will....
Cryptocurrency exchange FTX is on the brink of securing naming rights to Miami Heat’s stadium until 2040. FTX has reached an agreement with Miami-Dade County on a 19-year partnership worth $135 million, to name Miami Heat’s home stadium the FTX Arena. The cryptocurrency derivatives exchange backed by Alameda Research, is set to become the first member of the crypto industry to secure NBA naming rights, pending approval from the Miami-Dade County Board of County Commissioners on March 26. The deal marks a significant mainstream partnership for a crypto-based platform, which will see FTX....
Sam Bankman-Fried’s FTX crypto exchange has completed another mega naming rights deal this time with esports giant TSM. FTX and global esports brand Team SoloMid, oTSM, have signed a multi-year partnership that grants exclusive naming rights to the crypto trading platform.According to a release issued on Friday, the deal is valued at $210 million with the esports brand’s name changing to “TSM FTX.”As part of the deal, TSM FTX will distribute crypto to players and employees with the newly repurposed esports company also purchasing $1 million worth of FTT — the native token of the FTX....
Crypto.com and many other exchanges have been immersing themselves in sports sponsorships lately. Staples Center has been home to a lot of special moments over the course of it’s twenty years in Los Angeles. In a Tuesday night tweet, NBA insider Shams Charania stated that cryptocurrency exchange Crypto.com secured a new naming rights deal that […]
On Wednesday, the firm Blockchain.com announced it inked a deal with the NFL’s Dallas Cowboys as the team’s “exclusive digital asset partner.” The deal will bring Blockchain.com a great deal of exposure in terms of television, signage, and radio and the digital currency company will also have its own club space inside AT&T Stadium in Arlington, Texas.
Blockchain.com Becomes the ‘Exclusive Digital Asset Partner’ for the Dallas Cowboys
Blockchain.com is joining a large swathe of digital asset companies targeting sports as the firm that was....