FTX crypto exchange seals $210M naming rights deal for esports behemoth TSM
Sam Bankman-Fried’s FTX crypto exchange has completed another mega naming rights deal this time with esports giant TSM. FTX and global esports brand Team SoloMid, oTSM, have signed a multi-year partnership that grants exclusive naming rights to the crypto trading platform.According to a release issued on Friday, the deal is valued at $210 million with the esports brand’s name changing to “TSM FTX.”As part of the deal, TSM FTX will distribute crypto to players and employees with the newly repurposed esports company also purchasing $1 million worth of FTT — the native token of the FTX....
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On Friday, FTX Exchange announced signing a naming rights deal with U.S. professional esports organization TSM for $210 million. The cryptocurrency exchange’s multi-year partnership arrangement will allow the crypto firm to rename the company to “TSM FTX.” Esports Firm TSM Will Change the Organizations’ Name to ‘TSM FTX’ FTX Exchange has acquired another naming deal after the recent arrangement with the Miami Heat’s arena in Florida. According to the exchange, the company has entered a multi-year partnership with the esports organization TSM for....
Cryptocurrency esports crossovers are becoming increasingly popular. Today, one of the biggest publicly-disclosed esports sponsorships has come to life, courtesy of esports org TSM and crypto exchange FTX. TSM FTX: A New Type Of Sponsorship In one of the more ‘non-traditional’ naming rights deals, TSM will now go by ‘TSM FTX’. According to the initial […]
Crypto.com and many other exchanges have been immersing themselves in sports sponsorships lately. Staples Center has been home to a lot of special moments over the course of it’s twenty years in Los Angeles. In a Tuesday night tweet, NBA insider Shams Charania stated that cryptocurrency exchange Crypto.com secured a new naming rights deal that […]
FTX continues it’s run of sports partnerships. Last week, the exchange broke ground as Major League Baseball’s first ‘Official Crypto Partner‘. Earlier this month, FTX teamed up with leading esports organization TSM in a historic naming rights deal. Today, the firm continued their partnerships streak by way of a deal with one of the most […]
FTX continues it’s tear of sports sponsorship and engagement. In June, the growing exchange signed on with future Hall of Fame quarterback Tom Brady. The exchange also signed a league deal with Major League Baseball and a naming rights deal with powerhouse esports organization TSM in the same month. Safe to say it’s been quite […]