FTX Lands Naming Deal With Esports Giant TSM for $210 Million
On Friday, FTX Exchange announced signing a naming rights deal with U.S. professional esports organization TSM for $210 million. The cryptocurrency exchange’s multi-year partnership arrangement will allow the crypto firm to rename the company to “TSM FTX.” Esports Firm TSM Will Change the Organizations’ Name to ‘TSM FTX’ FTX Exchange has acquired another naming deal after the recent arrangement with the Miami Heat’s arena in Florida. According to the exchange, the company has entered a multi-year partnership with the esports organization TSM for....
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Sam Bankman-Fried’s FTX crypto exchange has completed another mega naming rights deal this time with esports giant TSM. FTX and global esports brand Team SoloMid, oTSM, have signed a multi-year partnership that grants exclusive naming rights to the crypto trading platform.According to a release issued on Friday, the deal is valued at $210 million with the esports brand’s name changing to “TSM FTX.”As part of the deal, TSM FTX will distribute crypto to players and employees with the newly repurposed esports company also purchasing $1 million worth of FTT — the native token of the FTX....
Cryptocurrency esports crossovers are becoming increasingly popular. Today, one of the biggest publicly-disclosed esports sponsorships has come to life, courtesy of esports org TSM and crypto exchange FTX. TSM FTX: A New Type Of Sponsorship In one of the more ‘non-traditional’ naming rights deals, TSM will now go by ‘TSM FTX’. According to the initial […]
Following the naming rights deal for the NBA’s Miami Heat arena and the partnership with the esports giant TSM, FTX Trading Limited revealed a long term partnership with the professional baseball organization Major League Baseball (MLB). FTX Partners With Major League Baseball FTX Trading Limited and its parent company West Realm Shires Services Inc., has announced “a new long-term, global partnership,” according to mlb.com. The deal means that FTX will be the official cryptocurrency exchange brand for the professional baseball league. The long-term partnership is meant....
FTX continues it’s run of sports partnerships. Last week, the exchange broke ground as Major League Baseball’s first ‘Official Crypto Partner‘. Earlier this month, FTX teamed up with leading esports organization TSM in a historic naming rights deal. Today, the firm continued their partnerships streak by way of a deal with one of the most […]
Cryptocurrency exchanges have identified esports as a potential growth driver. The industry has experienced significant growth in recent years as leagues look to monetize the competitive nature of video games. Bybit has secured new contracts with esports organizations Astralis and Alliance that will see the cryptocurrency exchange expand its footprint in the video game industry. Bybit will have its logo featured on gaming jerseys and twitch.tv streams as part of a broader strategic initiative targeting more expansive player engagements, carbon neutrality initiatives and financial education....