Esports Organization TSM Teams With Crypto Exchange FTX For Historic Deal

Esports Organization TSM Teams With Crypto Exchange FTX For Historic Deal

Cryptocurrency esports crossovers are becoming increasingly popular. Today, one of the biggest publicly-disclosed esports sponsorships has come to life, courtesy of esports org TSM and crypto exchange FTX. TSM FTX: A New Type Of Sponsorship In one of the more ‘non-traditional’ naming rights deals, TSM will now go by ‘TSM FTX’. According to the initial […]

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FTX crypto exchange seals $210M naming rights deal for esports behemoth TSM

Sam Bankman-Fried’s FTX crypto exchange has completed another mega naming rights deal this time with esports giant TSM. FTX and global esports brand Team SoloMid, oTSM, have signed a multi-year partnership that grants exclusive naming rights to the crypto trading platform.According to a release issued on Friday, the deal is valued at $210 million with the esports brand’s name changing to “TSM FTX.”As part of the deal, TSM FTX will distribute crypto to players and employees with the newly repurposed esports company also purchasing $1 million worth of FTT — the native token of the FTX....

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