Crypto exchange Bybit signs esports deals with Astralis and Alliance

Crypto exchange Bybit signs esports deals with Astralis and Alliance

Cryptocurrency exchanges have identified esports as a potential growth driver. The industry has experienced significant growth in recent years as leagues look to monetize the competitive nature of video games. Bybit has secured new contracts with esports organizations Astralis and Alliance that will see the cryptocurrency exchange expand its footprint in the video game industry. Bybit will have its logo featured on gaming jerseys and twitch.tv streams as part of a broader strategic initiative targeting more expansive player engagements, carbon neutrality initiatives and financial education....


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