Crypto Wallet Maker Ledger Hires Luxury Brand Exec to Grow Consumer Business
Ledger's new chief experience officer hails from luxury conglomerate LVMH, which owns brands like Louis Vuitton, Givenchy and Christian Dior.
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Ian Rogers, newly appointed as a chief experience officer at Ledger, says digital assets are moving from “science fiction” to the mainstream. The revolving door between traditional finance and the crypto space is well established. Now, executives from the luxury goods sector appear to be following in their steps.Ian Rogers, formerly the chief digital officer at LMVH, is taking on a new role as “chief experience officer” at Ledger, the well-known French crypto hardware and software maker. LMVH was formed in 1987 from the merger of high fashion house Louis Vuitton and Moët Hennessy, which....
Crypto exchange Binance and luxury brand Vertu is celebrating luxury and innovation. In honor of the 22nd anniversary of Vertu Paris and the introduction of the next generation of smartphones, the luxury brand is forging a partnership with Binance to salute the ultimate integration of cryptocurrencies, Web 3.0, NFTs, and the new smartphone. As part […]
Tag Heuer, the Swiss luxury watch brand will now be accepting crypto payments. These crypto payments will however only be accepted on the US websites. Tag Heuer is now the latest luxury brand to enter the space by embracing crypto payments. All major cryptocurrencies will be accepted on the brand’s e-commerce website. A total of […]
Farfetch is the most recent premium fashion brand to experiment with digital currencies. Later this year, the luxury apparel business will begin taking bitcoin payments on its marketplace. The cryptocurrency payment feature will be tested at luxury boutiques across the European Union before being extended out to the United States, Europe, and the United Kingdom. Cryptocurrency […]
Bitcoin hardware wallet maker Ledger has recently put a spotlight on personal financial security after hackers leaked the details of thousands of customers online. Those who sought to protect themselves from criminals instead were pushed into the line of fire. Now the situation for Ledger has gotten much worse, after an email to customers was distributed informing them of yet another data security issue, this time involving e-commerce merchant partner Shopify and what that company […]