Crypto Wallet Maker Ledger Hires Luxury Brand Exec to Grow Consumer Business
Ledger's new chief experience officer hails from luxury conglomerate LVMH, which owns brands like Louis Vuitton, Givenchy and Christian Dior.
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Ian Rogers, newly appointed as a chief experience officer at Ledger, says digital assets are moving from “science fiction” to the mainstream. The revolving door between traditional finance and the crypto space is well established. Now, executives from the luxury goods sector appear to be following in their steps.Ian Rogers, formerly the chief digital officer at LMVH, is taking on a new role as “chief experience officer” at Ledger, the well-known French crypto hardware and software maker. LMVH was formed in 1987 from the merger of high fashion house Louis Vuitton and Moët Hennessy, which....
Crypto exchange Binance and luxury brand Vertu is celebrating luxury and innovation. In honor of the 22nd anniversary of Vertu Paris and the introduction of the next generation of smartphones, the luxury brand is forging a partnership with Binance to salute the ultimate integration of cryptocurrencies, Web 3.0, NFTs, and the new smartphone. As part […]
Tag Heuer, the Swiss luxury watch brand will now be accepting crypto payments. These crypto payments will however only be accepted on the US websites. Tag Heuer is now the latest luxury brand to enter the space by embracing crypto payments. All major cryptocurrencies will be accepted on the brand’s e-commerce website. A total of […]
Farfetch is the most recent premium fashion brand to experiment with digital currencies. Later this year, the luxury apparel business will begin taking bitcoin payments on its marketplace. The cryptocurrency payment feature will be tested at luxury boutiques across the European Union before being extended out to the United States, Europe, and the United Kingdom. Cryptocurrency […]
The French cryptocurrency hardware wallet manufacturer Ledger is seeking to raise fresh new capital after raising $380 million in June 2021, according to sources familiar with the matter. The hardware wallet company Ledger is reportedly looking to raise at least $100 million from strategic investors. Crypto Hardware Wallet Manufacturer Ledger Is Reportedly Looking to Raise $100 Million in Funding According to Bloomberg, the French crypto hardware wallet manufacturer Ledger is seeking more funds after the firm’s Series C last June. At the time, Ledger raised $380 million in a finance....