Fans seek trust and better understanding of sports NFT market: Research
The prolonged crypto winter razed off the inflated floor prices across the NFT ecosystem, inadvertently changing investor sentiment and forcing users to rethink their long-term investment strategies. The heavy involvement of the sports ecosystem is what expedited nonfungible tokens’ (NFT) mainstream adoption as the teams and players leveraged the technology for fan engagement. However, sports fans revealed their interest in moving beyond the hype and making investments based on knowledge about NFTs and trust in the issuers.The prolonged crypto winter razed off the inflated floor prices....
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On July 23, the National Research Group (NRG) released research on the perceptions of non-fungible tokens among sports fans. The research findings indicate that 64% of sports fans are interested in finding out more about NFTs and would consider buying at least one in the future. Blockchain technology in the form of non-fungible tokens enables users […]
Sports-related NFTs need to provide some tangible benefits or else sports fans will just view them as another ploy to exploit their fan loyalty. In his monthly crypto tech column, Israeli serial entrepreneur Ariel Shapira covers emerging technologies within the crypto, decentralized finance (DeFi) and blockchain space, as well as their roles in shaping the economy of the 21st century.Die-hard sports fans first got a taste of how digital assets could become the next sports memorabilia phenomenon back in June 2020, with the launch of Dapper Labs’ NBA Top Shot Moments nonfungible token (NFT)....
Another research firm envisions big changes to come in how fans engage with their favorite sports. Another MLS club is joining the mix, signing a new deal with a digital asset investment firm. And collegiate athletes name, image and likeness (NIL) continues to see disruption and innovation courtesy of crypto and blockchain firms. It’s just […]
Last week’s Slice left sports fans with less to chew on than usual. Not to worry, fans: sports engagement with crypto was back in full swing this past week. In U.S. leagues, the NBA, NHL, and NFL all had some sort of engagement this past week – be it athletes, teams, or leagues. Let’s dive […]
A fan-centric Web3 sports platform uses NFTs to bring a new level of connectivity and ownership to betting on the success of upcoming athletes. Nonfungible tokens (NFTs) and the sports world are on a mutually beneficial trajectory into the next generation of connectivity.The latter is a catalyst for more mainstream adoption, with average sports fans rushing to collect NFT memorabilia and Web3-backed event tickets. While NFTs give the industry never-before-experienced levels of democracy and the connectivity which fans crave.The platform FANtium is using NFTs to take financing athletes to....