Unlocking utility is key for fashion brands launching NFTs in 2022

Unlocking utility is key for fashion brands launching NFTs in 2022

2021 may have been the year for fashion NFTs, but 2022 will require brands to launch NFTs with utility behind them to move the idea forward. Nonfungible tokens, or NFTs, have become one of the most discussed markets in the crypto space this year. A recent report from Cointelegraph Research found that NFT sales are aiming for a $17.7 billion record by the end of 2021. This may very well be the case, as a number of mainstream brands have begun launching NFTs. According to recent research from Bain & Company and the online luxury fashion platform Farfetch, digital interactions with consumers....


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