Culture converges with blockchain as luxury fashion brands launch NFT collect...

Culture converges with blockchain as luxury fashion brands launch NFT collect...

Luxury fashion brands are launching NFT collections, but will the concept resonate with the fashion industry at large? It’s no surprise that nonfungible tokens (NFT) have been dominating the crypto market this year. The booming digital asset class generated over $2.5 billion in sales within the first six months of 2021, demonstrating unheard-of financial gains for artists, brands and content creators across the globe. The rise of metaverses has also impacted the adoption of NFTs, as the world is moving closer toward visions of a future defined by augmented reality. As such, NFTs are....


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Global fashion brands reportedly considering NFT foray

Major brands like Gucci are mulling whether to create nonfungible tokens based on their wares. Fashion giants may be the next globally recognized brands to enter the expanding NFT metaverse.According to Vogue Business, several premium fashion houses are moving closer to releasing their own nonfungible tokens.The move follows the emerging trend of creating digital twins of products and services in the lifestyle and entertainment markets, such as art pieces, music, pop culture merchandise, among others.Fashion NFTs for gaming and virtual reality is already a thing, with several companies....

Haute Couture goes NFT: Digitalization at the Paris Fashion Week

The latest Paris Fashion Week clearly marks the new digitized era for a high-end fashion industry’s trends toward blockchain and nonfungible tokens. For luxury brands, usual business and marketing practices work upside down. While other businesses aim to scale, optimize and become accessible — luxury brands are supposed to be a cold and beautiful dream, causing admiration and (rarely fulfilled) desires of ownership. Building a luxury brand takes generations of storytelling, and the skill of maintaining a fragile balance between making profits and remaining exclusive, one-of-a-kind....

Dolce and Gabbana to launch of an exclusive NFT collection

Dolce and Gabbana announced the first in a line of NFTs in partnership with luxury marketplace UNXD. Fashion and Luxury brand Dolce and Gabbana has announced the launch of an exclusive NFT collection in collaboration with UNXD — a digital marketplace powered by the Polygon Network which hopes to become an exclusive marketplace for digital luxury and culture.The fashion brand’s debut NFT collection will be named Collezione Genesi, or Genesis Collection. Dolce and Gabbana will feature the collection at it’s upcoming shows for Alta Moda, Alta Sartoria, and Alta Goilleria in Venice at the end....

Trace Networks Onboards 883 Police, To Launch Digital Fashion NFTs on the Bli...

The popular Italian designer brand, 883 Police is all set to launch the special edition “883 Police NFT Collection” on Bling lifestyle and luxury NFT marketplace as a part of its collaboration with Trace Network Labs. The 883 Police NFT Collection includes digitized versions of special edition apparel and fashionwear NFTs that can be owned and carried in multiple metaverses. As a fabric that brings together luxury goods and the digital world together, Bling will be auctioning this limited edition, exclusive NFTs on its platform. In a recent media interaction, the CEO of 883 Police India....

NFTs offer a new way for society to ‘store culture’ says Animoca Brands CEO

Animoca Brands co-founder Yat Siu has urged new NFT users to look past profiteering and examine how nonfungible tokens can redefine culture. Yat Siu, the co-founder and chairman of NFT game developer Animoca Brands, believes nonfungible tokens offer a new way for culture to be stored in the virtual sphere.In an interview with Cointelegraph, Siu argued that while the technology underpinning NFTs may be new, the desire to “store culture” has long been with us throughout human history. “We describe NFTs as stores of culture, because they embody a moment in history,” he said, adding: “What is....