How brands are using digital fashion in real life

How brands are using digital fashion in real life

From Gucci to Balenciaga, big fashion brands are making their way into the Metaverse. While public interest in the Metaverse has not been completely lost, brands are trying to make the most of its popularity.Many luxury brands have already jumped on the gamification bandwagon, selling branded skins and buying land in the Metaverse.We have already visited Decentraland Fashion Week, played the Balenciaga game and regularly watched digital collections move from the mass market to luxury markets.In addition, in Web3, there is a serious beef between the Hermès brand and artist Mason Rothchild,....


Related News

Web3 native fashion brands hit the runway in real life at NY Fall Fashion Week

While major fashion brands are going all in on the metaverse and NFTs, brands native to the Web3 space are heading back to physical reality for visibility. Web3 fashion is subverting the narrative at New York Fashion Week (NYFW) this fall. Fashion brands native to the Web3 space will be premiering in real life (IRL) at a two-day show put on by Nolcha Shows.Nolcha Shows has been actively curating events for 14 seasons. Still, this year there will be a Web3 edition featuring Web3 native brands, along with a panel on Web3's impact on the fashion industry's future.In the last few years,....

Global fashion brands reportedly considering NFT foray

Major brands like Gucci are mulling whether to create nonfungible tokens based on their wares. Fashion giants may be the next globally recognized brands to enter the expanding NFT metaverse.According to Vogue Business, several premium fashion houses are moving closer to releasing their own nonfungible tokens.The move follows the emerging trend of creating digital twins of products and services in the lifestyle and entertainment markets, such as art pieces, music, pop culture merchandise, among others.Fashion NFTs for gaming and virtual reality is already a thing, with several companies....

Unlocking utility is key for fashion brands launching NFTs in 2022

2021 may have been the year for fashion NFTs, but 2022 will require brands to launch NFTs with utility behind them to move the idea forward. Nonfungible tokens, or NFTs, have become one of the most discussed markets in the crypto space this year. A recent report from Cointelegraph Research found that NFT sales are aiming for a $17.7 billion record by the end of 2021. This may very well be the case, as a number of mainstream brands have begun launching NFTs. According to recent research from Bain & Company and the online luxury fashion platform Farfetch, digital interactions with consumers....

A Fashion Show In The Metaverse?

What will hopefully be the first of many Metaverse Fashion Weeks will begin on March 24th, hosted on the popular meta gaming platform Decentraland. This is an exciting new opportunity for the fashion and tech world to witness and be a part of something never done or even seen before. It is apparent that Metaverse Fashion Week should not at all be a mere replication of real life fashion shows, but rather something entirely different. What is intriguing about this event is the possibility that the fashion industry enthusiasts who would normally attend runway shows looking their best, will....

Culture converges with blockchain as luxury fashion brands launch NFT collect...

Luxury fashion brands are launching NFT collections, but will the concept resonate with the fashion industry at large? It’s no surprise that nonfungible tokens (NFT) have been dominating the crypto market this year. The booming digital asset class generated over $2.5 billion in sales within the first six months of 2021, demonstrating unheard-of financial gains for artists, brands and content creators across the globe. The rise of metaverses has also impacted the adoption of NFTs, as the world is moving closer toward visions of a future defined by augmented reality. As such, NFTs are....